TOMADA DE DECISÃO RACIONAL E EXPERIENCIAL NO PROJETO DE PRODUTOS
Several studies on decision-making allow us to observe that professionals use one of two systems to define their projects: rational (i.e., inferential or analytical system that operates by rules of reasoning, relatively affect-free) or experiential/ intuitive (i.e., learning or automatic system that...
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| Main Authors: | , , , |
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| Format: | Online |
| Language: | por |
| Published: |
Universidade de São Paulo. Instituto de Arquitetura e Urbanismo
2018
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| Online Access: | https://www.revistas.usp.br/gestaodeprojetos/article/view/137621 |
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