Architectural brands in 21st century: characterization of the contemporary star system

Inserting itself in studies of contemporary iconic architecture this paper discusses data collected on architects responsible for it, in order to assist in understanding the relationship between the group and the context in which they develop their activities. To do so, it is based on the analysis o...

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Autor principal: Carvalho, Lorena Petrovich Pereira de
Formato: Online
Idioma:por
Publicado em: Universidade de São Paulo. Instituto de Arquitetura e Urbanismo 2019
Acesso em linha:https://www.revistas.usp.br/risco/article/view/158691
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Resumo:Inserting itself in studies of contemporary iconic architecture this paper discusses data collected on architects responsible for it, in order to assist in understanding the relationship between the group and the context in which they develop their activities. To do so, it is based on the analysis of the experiences of 50 names of contemporary architecture, corresponding to 37 offices, for which aspects of academic training and professional activity were investigated, as well as participation in project competitions and the acquisition of important prizes in the area of architecture. Key words: contemporary iconic architecture; offices; characterization