“A new cup in a new country”. Urban Interventions and the Creation of Cities for the World Cup Brazil 2014

“A new cup in a new country”. Urban Interventions and the Creation of Cities for the World Cup Brazil 2014

This article discusses the intense interventions of contemporary urban restructuring that have contributed to the construction of the National Brand and their impact on the city and its spaces. The architecture of cities is of strategic importance in the construction of a national image which seeks...

Ful tanımlama

Kaydedildi:
Detaylı Bibliyografya
Asıl Yazarlar: Leal Ivo, Any Brito, Osorio, Giselle Andrea (traducción)
Materyal Türü: Online
Dil:spa
Baskı/Yayın Bilgisi: Universidad Nacional de Colombia - Sede Bogotá - Facultad de Artes - Instituto de Investigaciones Hábitat, Ciudad & Territorio 2011
Online Erişim:https://revistas.unal.edu.co/index.php/bitacora/article/view/22651
Etiketler: Etiketle
Etiket eklenmemiş, İlk siz ekleyin!
id oai:www.revistas.unal.edu.co:article-22651
record_format ojs
institution Universidad Nacional de Colombia
collection OJS
language spa
format Online
author Leal Ivo, Any Brito
Osorio, Giselle Andrea (traducción)
spellingShingle Leal Ivo, Any Brito
Osorio, Giselle Andrea (traducción)
“A new cup in a new country”. Urban Interventions and the Creation of Cities for the World Cup Brazil 2014
author_facet Leal Ivo, Any Brito
Osorio, Giselle Andrea (traducción)
author_sort Leal Ivo, Any Brito
title “A new cup in a new country”. Urban Interventions and the Creation of Cities for the World Cup Brazil 2014
title_short “A new cup in a new country”. Urban Interventions and the Creation of Cities for the World Cup Brazil 2014
title_full “A new cup in a new country”. Urban Interventions and the Creation of Cities for the World Cup Brazil 2014
title_fullStr “A new cup in a new country”. Urban Interventions and the Creation of Cities for the World Cup Brazil 2014
title_full_unstemmed “A new cup in a new country”. Urban Interventions and the Creation of Cities for the World Cup Brazil 2014
title_sort “a new cup in a new country”. urban interventions and the creation of cities for the world cup brazil 2014
description This article discusses the intense interventions of contemporary urban restructuring that have contributed to the construction of the National Brand and their impact on the city and its spaces. The architecture of cities is of strategic importance in the construction of a national image which seeks to benefit from the contemporary global market. At the same time it can also constitute a threat to the autonomy of cities, giving rise to new centers of power between local, national and international structures. Mega-events become the new strategy for national economic interests in a global sphere, and urban interventions become key tactics in the rebranding of the nation in this context. The 2014 World Cup in Brazil is a living example of these global dynamics which legitimize a positive and strong “idea of the nation”, recognized internationally as “Brazil takes off”. We seek to demonstrate that the implications of such market strategies remain open to debate. They are paradoxical, dynamic and subject to the reversal of values. They imply the succession of the private over the public and the international over the local, with real risks over the long-term autonomy and legitimacy of the permanent construction of cities.
publisher Universidad Nacional de Colombia - Sede Bogotá - Facultad de Artes - Instituto de Investigaciones Hábitat, Ciudad & Territorio
publishDate 2011
url https://revistas.unal.edu.co/index.php/bitacora/article/view/22651
work_keys_str_mv AT lealivoanybrito anewcupinanewcountryurbaninterventionsandthecreationofcitiesfortheworldcupbrazil2014
AT osoriogiselleandreatraduccion anewcupinanewcountryurbaninterventionsandthecreationofcitiesfortheworldcupbrazil2014
AT lealivoanybrito unanuevacopaenunnuevopaisintervencionesurbanasycreaciondeciudadesparaelmundialdefutbolbrasil2014
AT osoriogiselleandreatraduccion unanuevacopaenunnuevopaisintervencionesurbanasycreaciondeciudadesparaelmundialdefutbolbrasil2014
AT lealivoanybrito intervencoesurbanasparaumanovacopaemumnovopaiscriandoascidadesparaacopa2014nobrasil
AT osoriogiselleandreatraduccion intervencoesurbanasparaumanovacopaemumnovopaiscriandoascidadesparaacopa2014nobrasil
_version_ 1709546679932289024
spelling oai:www.revistas.unal.edu.co:article-226512021-02-10T15:46:07Z “A new cup in a new country”. Urban Interventions and the Creation of Cities for the World Cup Brazil 2014 “Una nueva copa en un nuevo país”.Intervenciones urbanas y creación de ciudades para el Mundial de Fútbol Brasil 2014 Intervenções urbanas para “uma nova copa em um novo país”: criando as cidades para a copa 2014 no Brasil Leal Ivo, Any Brito Osorio, Giselle Andrea (traducción) city urbanization nation brand events globalization ciudad urbanización marca país mega eventos globalización. cidade urbanização marca país megaeventos globalização. This article discusses the intense interventions of contemporary urban restructuring that have contributed to the construction of the National Brand and their impact on the city and its spaces. The architecture of cities is of strategic importance in the construction of a national image which seeks to benefit from the contemporary global market. At the same time it can also constitute a threat to the autonomy of cities, giving rise to new centers of power between local, national and international structures. Mega-events become the new strategy for national economic interests in a global sphere, and urban interventions become key tactics in the rebranding of the nation in this context. The 2014 World Cup in Brazil is a living example of these global dynamics which legitimize a positive and strong “idea of the nation”, recognized internationally as “Brazil takes off”. We seek to demonstrate that the implications of such market strategies remain open to debate. They are paradoxical, dynamic and subject to the reversal of values. They imply the succession of the private over the public and the international over the local, with real risks over the long-term autonomy and legitimacy of the permanent construction of cities. Este artículo discute las intervenciones contemporáneas de remodelaciones urbanas intensas y legitimadas, que han contribuido para la construcción de la “marca país” y su impacto en la ciudad y sus espacios. Es así que la arquitectura de las ciudades pasa a tener valor instrumental, estratégico para la construcción de la imagen nacional, visando el mercado globalizado contemporáneo –lo que puede constituir una verdadera amenaza para la autonomía de las ciudades, pues da lugar a nuevos patrones de poder entre las estructuras nacionales, internacionales y locales. Los mega eventos se convierten en estrategia para nuevas prácticas de intereses económicos nacionales en un ámbito global, y las intervenciones urbanas pasan a ser tácticas clave para la resignificación de la nación en ese contexto. La Copa del Mundo de 2014 en Brasil, ejemplo vivo de esas dinámicas globales, legitima una “idea de nación” positiva y fuerte en todo el mundo, reconocida internacionalmente como Brasil alza vuelo –“Brazil takes off”–. Trataremos de demostrar que esas estrategias de mercado constituyen un campo abierto, paradójico y dinámico, sujeto a la reversión de los valores –el sector privado sobre el público y la comunidad internacional sobre el lugar– con los riesgos reales y a largo plazo para la autonomía y la legitimidad de la construcción permanente de ciudades. Este artigo discute as intervenções contemporâneas de reestruturação urbana, intensas e legitimadas, que têm contribuído para a construção da “marca país” e suas repercussões sobre a cidade e seus espaços. Assim, a arquitetura das cidades passa a ter valor instrumental estratégico para a construção da imagem nacional, visando a mercado globalizado contemporâneo, o que pode constituir-se em um risco real à autonomia das cidades, fazendo surgir novos jogos de forças entre as estruturas internacionais, nacionais e locais. Os megaeventos tornam-se estratégicos para as novas práticas e interesses econômicos nacionais em uma esfera mundial, e as intervenções urbanas passam a constituir táticas fundamentais na ressignificação da nação nesse contexto. A Copa de 2014 no Brasil, exemplo vivo dessas dinâmicas globais, legitima uma “ideia de nação” positiva e forte no âmbito mundial, reconhecida internacionalmente como o “Brasil que decola” – “Brazil takes off”–. Buscaremos demonstrar que essas estratégias de mercado constituem um campo aberto, paradoxal e dinâmico, passível à inversão de valores –o privado sobre o público e o internacional sobre o local–, com riscos reais e de longo prazo para a autonomia e a legitimidade da construção permanente das cidades. Universidad Nacional de Colombia - Sede Bogotá - Facultad de Artes - Instituto de Investigaciones Hábitat, Ciudad & Territorio 2011-01-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo revisado por pa application/pdf text/html https://revistas.unal.edu.co/index.php/bitacora/article/view/22651 Bitácora Urbano Territorial; Vol. 18 Núm. 1 (2011): Universidad y Ciudad; 39-54 Bitácora Urbano Territorial; Vol. 18 No. 1 (2011): Universidad y Ciudad; 39-54 Bitácora Urbano Territorial; v. 18 n. 1 (2011): Universidad y Ciudad; 39-54 2027-145X 0124-7913 spa https://revistas.unal.edu.co/index.php/bitacora/article/view/22651/pdf_53 https://revistas.unal.edu.co/index.php/bitacora/article/view/22651/html_29 Derechos de autor 2011 Bitácora Urbano Territorial https://creativecommons.org/licenses/by/4.0

Benzer Materyaller