Iconic buildings and city marketing. The central area of Sao Paulo
Recently, cities of emerging countries have opted to use city marketing strategies as a route into the competitive economic dynamics of “global cities”. Among other tools, city marketing uses architecture (as part of the local culture) to increase the competitiveness, relevance and visibility of ci...
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| Autores principales: | , |
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| Formato: | Online |
| Lenguaje: | spa |
| Publicado: |
Universidad Nacional de Colombia - Sede Bogotá - Facultad de Artes - Instituto de Investigaciones Hábitat, Ciudad & Territorio
2014
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| Acceso en línea: | https://revistas.unal.edu.co/index.php/bitacora/article/view/37845 |
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