City branding and the theory of social representation

City branding and the theory of social representation

City branding has as its objective to create an appealing image for tourists and investors, as well as strengthen local identity of local residents. These goals are achieved through the management and communication of the city’s image. However, the city’s image is a complex and multifaceted phenomen...

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Détails bibliographiques
Auteur principal:	Castillo-Villar, Fernando Rey
Format:	Online
Langue:	eng
Publié:	Universidad Nacional de Colombia - Sede Bogotá - Facultad de Artes - Instituto de Investigaciones Hábitat, Ciudad & Territorio 2018
Accès en ligne:	https://revistas.unal.edu.co/index.php/bitacora/article/view/52939
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