The imbalance in brand management

This paper presents the importance of keeping a balance in brand management, with the main objective to ease an emotional relationship with the target audience. Starting from small mistakes or omissions in the image approach, organizations can substantially turn aside the way of a better relationshi...

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Detaylı Bibliyografya
Yazar: Idrobo, Carlos Javier; Institución Universitaria Colegio Mayor del Cauca
Materyal Türü: Online
Dil:spa
Baskı/Yayın Bilgisi: Universidad Católica de Pereira 2017
Online Erişim:https://biblioteca.ucp.edu.co/OJS/index.php/arquetipo/article/view/3680
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