The imbalance in brand management

This paper presents the importance of keeping a balance in brand management, with the main objective to ease an emotional relationship with the target audience. Starting from small mistakes or omissions in the image approach, organizations can substantially turn aside the way of a better relationshi...

詳細記述

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書誌詳細
第一著者: Idrobo, Carlos Javier; Institución Universitaria Colegio Mayor del Cauca
フォーマット: Online
言語:spa
出版事項: Universidad Católica de Pereira 2017
オンライン・アクセス:https://biblioteca.ucp.edu.co/OJS/index.php/arquetipo/article/view/3680
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