The imbalance in brand management
This paper presents the importance of keeping a balance in brand management, with the main objective to ease an emotional relationship with the target audience. Starting from small mistakes or omissions in the image approach, organizations can substantially turn aside the way of a better relationshi...
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| Format: | Online |
| Language: | spa |
| Published: |
Universidad Católica de Pereira
2017
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| Online Access: | https://biblioteca.ucp.edu.co/OJS/index.php/arquetipo/article/view/3680 |
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