City branding and the theory of social representation

City branding and the theory of social representation

City branding has as its objective to create an appealing image for tourists and investors, as well as strengthen local identity of local residents. These goals are achieved through the management and communication of the city’s image. However, the city’s image is a complex and multifaceted phenomen...

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書誌詳細
第一著者:	Castillo-Villar, Fernando Rey
フォーマット:	Online
言語:	eng
出版事項:	Universidad Nacional de Colombia - Sede Bogotá - Facultad de Artes - Instituto de Investigaciones Hábitat, Ciudad & Territorio 2018
オンライン･アクセス:	https://revistas.unal.edu.co/index.php/bitacora/article/view/52939
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

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