City branding and the theory of social representation
City branding has as its objective to create an appealing image for tourists and investors, as well as strengthen local identity of local residents. These goals are achieved through the management and communication of the city’s image. However, the city’s image is a complex and multifaceted phenomen...
Сохранить в:
Главный автор: | Castillo-Villar, Fernando Rey |
---|---|
Формат: | Online |
Язык: | eng |
Опубликовано: |
Universidad Nacional de Colombia - Sede Bogotá - Facultad de Artes - Instituto de Investigaciones Hábitat, Ciudad & Territorio
2018
|
Online-ссылка: | https://revistas.unal.edu.co/index.php/bitacora/article/view/52939 |
Метки: |
Добавить метку
Нет меток, Требуется 1-ая метка записи!
|
Схожие документы
-
The imbalance in brand management
по: Idrobo, Carlos Javier; Institución Universitaria Colegio Mayor del Cauca
Опубликовано: (2017) -
Architecture, museums, tourism : the war of brands.
по: Gravari-Barbas, Maria, et al.
Опубликовано: (2018) -
Morphology and City Brand. Of urban imaginaries and the sociospatial construction of Monterrey. The CETEC building of ITESM Campus Monterrey
по: Mendoza Lozano, Óscar Fernando, et al.
Опубликовано: (2019) -
Didactic strategy for the learning of the history and the theory of the architecture.
по: Villar Lozano, Mayerly Rosa
Опубликовано: (2012) -
Imago urbis: imagined cities and cities’ representation
по: González-Victoria, Luis Manuel
Опубликовано: (2012)