City branding and the theory of social representation

City branding and the theory of social representation

City branding has as its objective to create an appealing image for tourists and investors, as well as strengthen local identity of local residents. These goals are achieved through the management and communication of the city’s image. However, the city’s image is a complex and multifaceted phenomen...

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Detaylı Bibliyografya
Yazar:	Castillo-Villar, Fernando Rey
Materyal Türü:	Online
Dil:	eng
Baskı/Yayın Bilgisi:	Universidad Nacional de Colombia - Sede Bogotá - Facultad de Artes - Instituto de Investigaciones Hábitat, Ciudad & Territorio 2018
Online Erişim:	https://revistas.unal.edu.co/index.php/bitacora/article/view/52939
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

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