City branding and the theory of social representation

City branding and the theory of social representation

City branding has as its objective to create an appealing image for tourists and investors, as well as strengthen local identity of local residents. These goals are achieved through the management and communication of the city’s image. However, the city’s image is a complex and multifaceted phenomen...

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書目詳細資料
主要作者:	Castillo-Villar, Fernando Rey
格式:	Online
語言:	eng
出版:	Universidad Nacional de Colombia - Sede Bogotá - Facultad de Artes - Instituto de Investigaciones Hábitat, Ciudad & Territorio 2018
在線閱讀:	https://revistas.unal.edu.co/index.php/bitacora/article/view/52939
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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