City branding and the theory of social representation
City branding has as its objective to create an appealing image for tourists and investors, as well as strengthen local identity of local residents. These goals are achieved through the management and communication of the city’s image. However, the city’s image is a complex and multifaceted phenomen...
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| Auteur principal: | |
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| Format: | Online |
| Langue: | eng |
| Publié: |
Universidad Nacional de Colombia - Sede Bogotá - Facultad de Artes - Instituto de Investigaciones Hábitat, Ciudad & Territorio
2018
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| Accès en ligne: | https://revistas.unal.edu.co/index.php/bitacora/article/view/52939 |
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