On the concept of graphic memory
In Brazil, since the early 21st century, the expression graphic memory has been used, more and more frequently, in order to refer to a line of studies that aims to understand the significance and value of visual artefacts, in particular of printed ephemera, in the establishment of a sense of local i...
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| Format: | Online |
| Language: | spa |
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Universidad Nacional de Colombia - Sede Bogotá - Facultad de Artes - Instituto de Investigaciones Hábitat, Ciudad & Territorio
2017
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| Online Access: | https://revistas.unal.edu.co/index.php/bitacora/article/view/65744 |
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| Summary: | In Brazil, since the early 21st century, the expression graphic memory has been used, more and more frequently, in order to refer to a line of studies that aims to understand the significance and value of visual artefacts, in particular of printed ephemera, in the establishment of a sense of local identity through design.Such artefacts have been, for a long time, ignored by the dominant currents of thought on what design is, and, as a consequence, on what should be part of design history. Other design histories, which include such artefacts, are still to be uncovered and narrated.This paper proposes a reflection on the contexts in which this expression has been used within the field of research on visual artefacts in Brazil, departing from a discussion on the possible connections between the concept with better known concepts, like those of print culture, visual culture, and material culture, setting up a proposal of how the idea of graphic memory can be applied as a strategy to the discovery or construction of histories of graphic and visual design in non-hegemonic countries. |
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