The right to housing and the social ‘marketing’. Reflections on your conception and transformation of a right to a product

The relationship between the right to housing and social marketing is analyzed under a critical conception of the current situation that the housing sector in Mexico is going through. The research orientation line starts from the two categories and constitutes our starting point in the construction...

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Main Authors:	López, Geomara Chávez, Borrayo, Elizabeth Rivera
Format:	Online
Language:	spa
Published:	Centro Universitario de Arte, Arquitectura y Diseño 2020
Online Access:	https://www.revistavivienda.cuaad.udg.mx/index.php/rv/article/view/123
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id	ojs-article-123
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spelling	ojs-article-1232020-09-21T14:45:30Z The right to housing and the social ‘marketing’. Reflections on your conception and transformation of a right to a product El derecho a vivienda y el marketing social. Reflexiones sobre su concepción y transformación de un derecho a un producto López, Geomara Chávez Borrayo, Elizabeth Rivera The relationship between the right to housing and social marketing is analyzed under a critical conception of the current situation that the housing sector in Mexico is going through. The research orientation line starts from the two categories and constitutes our starting point in the construction and structuring of the theoretical-conceptual framework. Same that begins with analysis of the contributions of various national and international authors on the correlation with other phenomena related to habitability factors, in order to show the process of housing transformation of a right to a product of the real estate sector, in where the income of the economically active population determines the acquisition of a home, which does not have the minimum habitability conditions of well-being established by international organizations. The discussion tries to take new visions of analysis, both in the economic, political and social field, which is becoming more relevant as a social paradigm, regarding the current problems that our cities have and in the ways of acting of the sectors that have the power of decision in its construction.  Although the thesis entails greater scope, this paper presents only some of the elements of analysis that allow the debate about one of the most pressing problems of the city and its society in general. El presente texto forma parte de un trabajo más amplio de investigación de tesis de posgrado y tiene como objetivo el determinar los factores de habitabilidad que expliquen la relación entre el derecho a la vivienda y el marketing social, se analiza bajo una concepción crítica sobre la situación actual por la que atraviesa el sector vivienda en México. La línea de orientación investigativa parte de las dos categorías, que constituyen nuestro punto de partida en la construcción y la estructuración del marco teórico-conceptual, que se inicia con el análisis de las aportaciones de diversos autores nacionales y extranjeros sobre la correlación con otros fenómenos relacionados con los factores de habitabilidad, con la finalidad de mostrar el proceso de transformación de la vivienda de un derecho a un producto del sector inmobiliario, donde los ingresos de la población económicamente activa determinan la adquisición de una vivienda, la que no llega a contar con condiciones de habitabilidad mínimas de bienestar establecidas por organismos internacionales.  La discusión intenta tomar nuevas visiones de análisis en los ámbitos económico, político y social, que está cobrando una mayor relevancia como paradigma social, respecto de las problemáticas actuales que tienen nuestras ciudades y de las formas de actuar de los sectores que tienen el poder de decisión en su construcción. Si bien la tesis conlleva mayores alcances, en este trabajo se presenta solo algunos de los elementos de análisis que permitan abrir al debate respecto de una de las problemáticas más acuciantes de la ciudad y la sociedad en general. Centro Universitario de Arte, Arquitectura y Diseño 2020-03-05 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed article Artículo evaluado por pares application/pdf https://www.revistavivienda.cuaad.udg.mx/index.php/rv/article/view/123 10.32870/rvcs.v0i7.123 Vivienda y Comunidades Sustentables; No 7 (2020): Vivienda y Comunidades Sustentables; 47-59 Vivienda y Comunidades Sustentables; Núm. 7 (2020): Vivienda y Comunidades Sustentables; 47-59 2594-0198 10.32870/rvcs.v0i7 spa https://www.revistavivienda.cuaad.udg.mx/index.php/rv/article/view/123/154
institution	Universidad de Guadalajara
collection	OJS
language	spa
format	Online
author	López, Geomara Chávez Borrayo, Elizabeth Rivera
spellingShingle	López, Geomara Chávez Borrayo, Elizabeth Rivera The right to housing and the social ‘marketing’. Reflections on your conception and transformation of a right to a product
author_facet	López, Geomara Chávez Borrayo, Elizabeth Rivera
author_sort	López, Geomara Chávez
title	The right to housing and the social ‘marketing’. Reflections on your conception and transformation of a right to a product
title_short	The right to housing and the social ‘marketing’. Reflections on your conception and transformation of a right to a product
title_full	The right to housing and the social ‘marketing’. Reflections on your conception and transformation of a right to a product
title_fullStr	The right to housing and the social ‘marketing’. Reflections on your conception and transformation of a right to a product
title_full_unstemmed	The right to housing and the social ‘marketing’. Reflections on your conception and transformation of a right to a product
title_sort	right to housing and the social ‘marketing’. reflections on your conception and transformation of a right to a product
description	The relationship between the right to housing and social marketing is analyzed under a critical conception of the current situation that the housing sector in Mexico is going through. The research orientation line starts from the two categories and constitutes our starting point in the construction and structuring of the theoretical-conceptual framework. Same that begins with analysis of the contributions of various national and international authors on the correlation with other phenomena related to habitability factors, in order to show the process of housing transformation of a right to a product of the real estate sector, in where the income of the economically active population determines the acquisition of a home, which does not have the minimum habitability conditions of well-being established by international organizations. The discussion tries to take new visions of analysis, both in the economic, political and social field, which is becoming more relevant as a social paradigm, regarding the current problems that our cities have and in the ways of acting of the sectors that have the power of decision in its construction.  Although the thesis entails greater scope, this paper presents only some of the elements of analysis that allow the debate about one of the most pressing problems of the city and its society in general.
publisher	Centro Universitario de Arte, Arquitectura y Diseño
publishDate	2020
url	https://www.revistavivienda.cuaad.udg.mx/index.php/rv/article/view/123
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The right to housing and the social ‘marketing’. Reflections on your conception and transformation of a right to a product

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