The right to housing and the social ‘marketing’. Reflections on your conception and transformation of a right to a product

The right to housing and the social ‘marketing’. Reflections on your conception and transformation of a right to a product

The relationship between the right to housing and social marketing is analyzed under a critical conception of the current situation that the housing sector in Mexico is going through. The research orientation line starts from the two categories and constitutes our starting point in the construction...

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Autori principali:	López, Geomara Chávez, Borrayo, Elizabeth Rivera
Natura:	Online
Lingua:	spa
Pubblicazione:	Centro Universitario de Arte, Arquitectura y Diseño 2020
Accesso online:	https://www.revistavivienda.cuaad.udg.mx/index.php/rv/article/view/123
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