The right to housing and the social ‘marketing’. Reflections on your conception and transformation of a right to a product

The relationship between the right to housing and social marketing is analyzed under a critical conception of the current situation that the housing sector in Mexico is going through. The research orientation line starts from the two categories and constitutes our starting point in the construction...

詳細記述

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書誌詳細
主要な著者: López, Geomara Chávez, Borrayo, Elizabeth Rivera
フォーマット: Online
言語:spa
出版事項: Centro Universitario de Arte, Arquitectura y Diseño 2020
オンライン・アクセス:https://www.revistavivienda.cuaad.udg.mx/index.php/rv/article/view/123
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