Color in the revitalization of modest heritage
Contemporary cultural changes invade the feelings of belonging, and the development of the sense of place as a need of the man’s identity with his city. The place is linked to identity. Each human group maintains a very close relationship with its place, with its territory, exerts an appropriation o...
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| Autors principals: | , |
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| Format: | Online |
| Idioma: | spa |
| Publicat: |
Universidad de Boyacá
2019
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| Accés en línia: | https://revistasdigitales.uniboyaca.edu.co/index.php/designia/article/view/443 |
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| Sumari: | Contemporary cultural changes invade the feelings of belonging, and the development of the sense of place as a need of the man’s identity with his city. The place is linked to identity. Each human group maintains a very close relationship with its place, with its territory, exerts an appropriation of it, possesses a feeling of belonging and orientation in it.
That feeling of “belonging to” implies sharing interests, memories and experiences with others; to have common values and deep feelings of identification, in addition to being in a shared territory. In this regard, according to Marina Waisman, the concept of identity implies that of unity, acquiring meaning if it is in the presence of a multiplicity that is alien to it. Thus, the identity of a human group is being built while qualifying the environment itself.
The focus on the expressive morphological image becomes one of the instruments for reading urban development for all those interventions that alter tissue consolidation. From this perspective, color, as an attribute of form, must be considered an important resource in the structuring of the image, conforming to a reference of the environment. The color verifies and sustains its performance, builds, accentuates or materializes the image, managing to be an identifying reference, of appropriation and rootedness of the citizen. In this sense, it is considered as one of the strongest tools, both effective and economic, for the revaluation and enhancement of micro-areas with a modest heritage value, in a short term.
For the reactivation and recovery of the cultural imaginary of a region, it is necessary to work on the consolidation and recovery of the identity, achieving the enhancement of the living, architectural and social heritage. Chromatic interventions will be presented, in that sense, in localities of the Province of Córdoba, Argentina. |
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