Strategic and participatory design in integrated ventures. Fitness case La Plata, Argentina

The objective of this article is to analyze the relationships between theories of strategic design and participatory design, in multiple commercial alliances between local entrepreneurs from different sectors and their integrated application in the urban context. Various authors have dealt with thes...

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Autors principals:	Del Giorgio Solfa, Federico, Alvarado Wall, Ticiana Agustina
Format:	Online
Idioma:	spa
Publicat:	Universidad de Boyacá 2021
Accés en línia:	https://revistasdigitales.uniboyaca.edu.co/index.php/designia/article/view/544
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id	ojs-article-544
record_format	ojs
spelling	ojs-article-5442021-07-09T05:33:01Z Strategic and participatory design in integrated ventures. Fitness case La Plata, Argentina Diseño estratégico y participativo en emprendimientos integrados. Caso fitness La Plata, Argentina Del Giorgio Solfa, Federico Alvarado Wall, Ticiana Agustina Strategic design Participatory design Entrepreneurship Fitness La Plata Diseño estratégico Diseño participativo Emprendimientos Fitness La Plata The objective of this article is to analyze the relationships between theories of strategic design and participatory design, in multiple commercial alliances between local entrepreneurs from different sectors and their integrated application in the urban context. Various authors have dealt with these strategic issues in isolation and less frequently have addressed them from the entrepreneurial experience. A review of the specific literature allows us to account for the main concepts involved in this approach. The case being analyzed refers to a fitness-related venture in the city of La Plata, which articulated, together with other local actors, a collaborative strategy that led to the application of a superior business model for its sector. In addition, he capitalized on his role as an influencer on the social network Instagram, as a way to enhance the project's comprehensiveness. The topics that are addressed synthesize the key concepts that allow us to interpret the praxis relieved. And from them, create a model that can be applied in other markets and territories to promote young local development. And in this way, different actors, complementary products and services serve to jointly promote a co-productive and self-managed culture. El objetivo de este artículo es analizar las relaciones entre las teorías del diseño estratégico y el diseño participativo, en alianzas comerciales múltiples entre emprendedores locales de diversos sectores y su aplicación integrada en el contexto urbano. Diversos autores han tratado estos temas estratégicos de manera aislada y con menor frecuencia los han abordado desde la experiencia emprendedora. Una revisión de la literatura específica nos permite dar cuenta de los principales conceptos involucrados sobre este enfoque. El caso que se analiza refiere a un emprendimiento vinculado al fitness en la ciudad de La Plata, que articuló junto a otros actores locales una estrategia colaborativa que dio lugar a la aplicación de un modelo de negocios superador para su sector. Complementariamente, capitalizó su rol de influencer en la red social Instagram, como forma de potenciar la integralidad del proyecto. Los temas que se abordan sintetizan los conceptos claves que nos permiten interpretar la praxis relevada. Y a partir de ellos conformar un modelo que pueda ser aplicado en otros mercados y territorios para impulsar el desarrollo local joven. Y de esta forma distintos actores, productos y servicios complementarios sirvan para promover conjuntamente una cultura coproductiva y autogestiva. Universidad de Boyacá 2021-07-09 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo revisado por pares application/pdf https://revistasdigitales.uniboyaca.edu.co/index.php/designia/article/view/544 10.24267/22564004.544 Designia; Vol. 9 No. 1 (2021): Revista Designia \| Julio - Diciembre 2021; 27-47 Designia; Vol. 9 Núm. 1 (2021): Revista Designia \| Julio - Diciembre 2021; 27-47 2539-147X 2256-4004 spa https://revistasdigitales.uniboyaca.edu.co/index.php/designia/article/view/544/566 Derechos de autor 2021 Designia https://creativecommons.org/licenses/by-nc/4.0
institution	Universidad de Boyacá
collection	OJS
language	spa
format	Online
author	Del Giorgio Solfa, Federico Alvarado Wall, Ticiana Agustina
spellingShingle	Del Giorgio Solfa, Federico Alvarado Wall, Ticiana Agustina Strategic and participatory design in integrated ventures. Fitness case La Plata, Argentina
author_facet	Del Giorgio Solfa, Federico Alvarado Wall, Ticiana Agustina
author_sort	Del Giorgio Solfa, Federico
title	Strategic and participatory design in integrated ventures. Fitness case La Plata, Argentina
title_short	Strategic and participatory design in integrated ventures. Fitness case La Plata, Argentina
title_full	Strategic and participatory design in integrated ventures. Fitness case La Plata, Argentina
title_fullStr	Strategic and participatory design in integrated ventures. Fitness case La Plata, Argentina
title_full_unstemmed	Strategic and participatory design in integrated ventures. Fitness case La Plata, Argentina
title_sort	strategic and participatory design in integrated ventures. fitness case la plata, argentina
description	The objective of this article is to analyze the relationships between theories of strategic design and participatory design, in multiple commercial alliances between local entrepreneurs from different sectors and their integrated application in the urban context. Various authors have dealt with these strategic issues in isolation and less frequently have addressed them from the entrepreneurial experience. A review of the specific literature allows us to account for the main concepts involved in this approach. The case being analyzed refers to a fitness-related venture in the city of La Plata, which articulated, together with other local actors, a collaborative strategy that led to the application of a superior business model for its sector. In addition, he capitalized on his role as an influencer on the social network Instagram, as a way to enhance the project's comprehensiveness. The topics that are addressed synthesize the key concepts that allow us to interpret the praxis relieved. And from them, create a model that can be applied in other markets and territories to promote young local development. And in this way, different actors, complementary products and services serve to jointly promote a co-productive and self-managed culture.
publisher	Universidad de Boyacá
publishDate	2021
url	https://revistasdigitales.uniboyaca.edu.co/index.php/designia/article/view/544
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Strategic and participatory design in integrated ventures. Fitness case La Plata, Argentina

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