Design as a tool for analysis and intervention of women’s reality in a small town
This article is presented as a reflection on the approach of a strategic design proposal, which arose from research carried out in the territory in 2016, and proposes a discussion on its results. The organization Proyecto Esperanza Milani, self-convened women from Manfredi’s town (Córdoba Province,...
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Universidad de Boyacá
2021
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ojs-article-6072021-01-28T22:06:20Z Design as a tool for analysis and intervention of women’s reality in a small town El diseño como herramienta de análisis e intervención de la realidad de las mujeres en una localidad pequeña Taibo, Jonathan Alexis Strategic design Entrepreneurship Empowerment Gender Territory Diseño estratégico Emprendedurismo Empoderamiento Género Territorio This article is presented as a reflection on the approach of a strategic design proposal, which arose from research carried out in the territory in 2016, and proposes a discussion on its results. The organization Proyecto Esperanza Milani, self-convened women from Manfredi’s town (Córdoba Province, Argentina), is taken as the object of study. Firstly, both the grouping and the conceptual framework for the disciplinary approach are analyzed and contextualized. Then, the study is expanded with data searching (through guided or “in-depth” interviews and an opinion survey) for a town’s situated understanding. Lastly, the organization is revisited with the aim of developing a design strategy for local intervention: from a gender perspective approach about entrepreneurship and empowerment, personal brand communication and the insertion of women in the socio-productive environment. Este artículo se presenta como una reflexión sobre el planteamiento de una propuesta de diseño estratégico, surgida a partir de una investigación en el territorio llevada a cabo en el año 2016, y propone una discusión sobre sus resultados. Se toma como objeto de estudio a la organización Proyecto Esperanza Milani, mujeres autoconvocadas de la localidad de Manfredi, Provincia de Córdoba, Argentina. En primer lugar, se analiza y contextualiza tanto a la agrupación como al marco conceptual para el abordaje disciplinar. Luego, se amplía el estudio con búsqueda de datos (a través de entrevistas guiadas o “pautadas” y sondeo de opinión) para la comprensión situada del pueblo. Por último, se retorna a la organización con el desarrollo de una estrategia de diseño para la intervención local: desde un enfoque en perspectiva de género sobre el emprendedurismo y el empoderamiento, la comunicación de la marca personal y la inserción de la mujer en el entramado socio-productivo. Universidad de Boyacá 2021-01-28 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo revisado por pares application/pdf https://revistasdigitales.uniboyaca.edu.co/index.php/designia/article/view/607 10.24267/22564004.607 Designia; Vol. 8 No. 2 (2021): Revista Designia | Enero - Junio 2021; 63-91 Designia; Vol. 8 Núm. 2 (2021): Revista Designia | Enero - Junio 2021; 63-91 2539-147X 2256-4004 spa https://revistasdigitales.uniboyaca.edu.co/index.php/designia/article/view/607/548 Derechos de autor 2021 Designia |
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Universidad de Boyacá |
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| language |
spa |
| format |
Online |
| author |
Taibo, Jonathan Alexis |
| spellingShingle |
Taibo, Jonathan Alexis Design as a tool for analysis and intervention of women’s reality in a small town |
| author_facet |
Taibo, Jonathan Alexis |
| author_sort |
Taibo, Jonathan Alexis |
| title |
Design as a tool for analysis and intervention of women’s reality in a small town |
| title_short |
Design as a tool for analysis and intervention of women’s reality in a small town |
| title_full |
Design as a tool for analysis and intervention of women’s reality in a small town |
| title_fullStr |
Design as a tool for analysis and intervention of women’s reality in a small town |
| title_full_unstemmed |
Design as a tool for analysis and intervention of women’s reality in a small town |
| title_sort |
design as a tool for analysis and intervention of women’s reality in a small town |
| description |
This article is presented as a reflection on the approach of a strategic design proposal, which arose from research carried out in the territory in 2016, and proposes a discussion on its results. The organization Proyecto Esperanza Milani, self-convened women from Manfredi’s town (Córdoba Province, Argentina), is taken as the object of study. Firstly, both the grouping and the conceptual framework for the disciplinary approach are analyzed and contextualized. Then, the study is expanded with data searching (through guided or “in-depth” interviews and an opinion survey) for a town’s situated understanding. Lastly, the organization is revisited with the aim of developing a design strategy for local intervention: from a gender perspective approach about entrepreneurship and empowerment, personal brand communication and the insertion of women in the socio-productive environment. |
| publisher |
Universidad de Boyacá |
| publishDate |
2021 |
| url |
https://revistasdigitales.uniboyaca.edu.co/index.php/designia/article/view/607 |
| work_keys_str_mv |
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