Analysis of clusters among users of the Residential Leasing Program

Assessments of building user satisfaction have been carried out in different market segments in Brazil, especially in social housing. Several databases concerned with this segment have been produced, which should be properly analyzed in search of information about users that can be used to improve...

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Hoofdauteurs:	Nascimento Junior, Edinardo do, Costa, George Silva, Sampaio, Juliana Carvalho Schlachter, Farias, Nekita Monteiro, Barros Neto, José de Paula
Formaat:	Online
Taal:	por
Gepubliceerd in:	ANTAC - Associação Nacional de Tecnologia do Ambiente Construído 2009
Online toegang:	https://seer.ufrgs.br/ambienteconstruido/article/view/7647
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id	ojs-article-7647
record_format	ojs
spelling	ojs-article-76472010-02-03T16:41:44Z Analysis of clusters among users of the Residential Leasing Program Análise da formação de clusters entre os usuários do Programa de Arrendamento Residencial Nascimento Junior, Edinardo do Costa, George Silva Sampaio, Juliana Carvalho Schlachter Farias, Nekita Monteiro Barros Neto, José de Paula Habitação de interesse social. Programa de Arrendamento Residencial. Satisfação. Cluster. Assessments of building user satisfaction have been carried out in different market segments in Brazil, especially in social housing. Several databases concerned with this segment have been produced, which should be properly analyzed in search of information about users that can be used to improve the quality of future projects. This article examines the user profiles of projects funded by the Residential Leasing Program (PAR). The aim of this study is to identify family groups that have benefited from this Program, using data of a customer satisfaction survey involving 727 dwellers of PAR projects, from five different Brazilian towns. Based on information produced in this type of analysis, it is possible to support decision making for professionals involved in the conception and design of future housing projects. The identification of clusters was based on the multivariate method of cluster analysis. Among the main conclusions of this study, it must be pointed out that 57.4% of the dwellers fit one of the three predominant groups, which have different characteristics and levels of satisfaction: the PAR target family group (a couple and two kids), young couples, and single women. As avaliações relativas à satisfação de usuários em edificações têm sido realizadas em diferentes contextos, com destaque para empreendimentos habitacionais de interesse social (HIS). Isso tem gerado bancos de dados acerca desses empreendimentos, que devem ser analisados na busca de informações sobre os usuários para se utilizar na melhoria da qualidade dos projetos. O presente artigo apresenta a análise do perfil dos usuários de empreendimentos financiados pelo Programa de Arrendamento Residencial (PAR). Seu objetivo consiste em identificar agrupamentos familiares atendidos por esse programa habitacional, baseado na análise de clusters. A partir das informações resultantes desse tipo de análise, pode-se apoiar a tomada de decisão por parte de profissionais envolvidos na concepção e avaliação de futuros empreendimentos habitacionais. Para determinar tais clusters, originados dos resultados de avaliações de satisfação com 727 moradores de conjuntos habitacionais do PAR em cinco cidades brasileiras, aplicou-se o método multivariado de análise de conglomerados. Entre as conclusões da pesquisa, destaca-se que 57,4% dos respondentes podem ser distribuídos em três grupos com características e níveis de satisfação distintos. O público-alvo padrão do PAR forma o primeiro grupo; o segundo compõe-se de casais jovens; e o terceiro é caracterizado por mulheres solteiras. ANTAC - Associação Nacional de Tecnologia do Ambiente Construído FINEP e CNPQ 2009-09-21 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://seer.ufrgs.br/ambienteconstruido/article/view/7647 Ambiente Construído; v. 9, n. 3 (2009); 27-42 Ambiente Construído; v. 9, n. 3 (2009); 27-42 Ambiente Construído; v. 9, n. 3 (2009); 27-42 1678-8621 1415-8876 por https://seer.ufrgs.br/ambienteconstruido/article/view/7647/6644 Direitos autorais 2016 Ambiente Construído https://creativecommons.org/licenses/by/4.0
institution	Universidade Federal do Rio Grande do Sul
collection	OJS
language	por
format	Online
author	Nascimento Junior, Edinardo do Costa, George Silva Sampaio, Juliana Carvalho Schlachter Farias, Nekita Monteiro Barros Neto, José de Paula
spellingShingle	Nascimento Junior, Edinardo do Costa, George Silva Sampaio, Juliana Carvalho Schlachter Farias, Nekita Monteiro Barros Neto, José de Paula Analysis of clusters among users of the Residential Leasing Program
author_facet	Nascimento Junior, Edinardo do Costa, George Silva Sampaio, Juliana Carvalho Schlachter Farias, Nekita Monteiro Barros Neto, José de Paula
author_sort	Nascimento Junior, Edinardo do
title	Analysis of clusters among users of the Residential Leasing Program
title_short	Analysis of clusters among users of the Residential Leasing Program
title_full	Analysis of clusters among users of the Residential Leasing Program
title_fullStr	Analysis of clusters among users of the Residential Leasing Program
title_full_unstemmed	Analysis of clusters among users of the Residential Leasing Program
title_sort	analysis of clusters among users of the residential leasing program
description	Assessments of building user satisfaction have been carried out in different market segments in Brazil, especially in social housing. Several databases concerned with this segment have been produced, which should be properly analyzed in search of information about users that can be used to improve the quality of future projects. This article examines the user profiles of projects funded by the Residential Leasing Program (PAR). The aim of this study is to identify family groups that have benefited from this Program, using data of a customer satisfaction survey involving 727 dwellers of PAR projects, from five different Brazilian towns. Based on information produced in this type of analysis, it is possible to support decision making for professionals involved in the conception and design of future housing projects. The identification of clusters was based on the multivariate method of cluster analysis. Among the main conclusions of this study, it must be pointed out that 57.4% of the dwellers fit one of the three predominant groups, which have different characteristics and levels of satisfaction: the PAR target family group (a couple and two kids), young couples, and single women.
publisher	ANTAC - Associação Nacional de Tecnologia do Ambiente Construído
publishDate	2009
url	https://seer.ufrgs.br/ambienteconstruido/article/view/7647
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Analysis of clusters among users of the Residential Leasing Program

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