Using conjoint analysis to understand customer preferences in customized low-income housebuilding projects
Mass customization is a strategy to improve value generation for customers, by offering product variety and, at the same time, maintaining costs and delivery time to an acceptable level. A key problem for applying this strategy in the housebuilding sector is the definition of the solution space, i.e...
Salvato in:
| Autori principali: | , , , , |
|---|---|
| Natura: | Online |
| Lingua: | eng |
| Pubblicazione: |
ANTAC - Associação Nacional de Tecnologia do Ambiente Construído
2019
|
| Accesso online: | https://seer.ufrgs.br/ambienteconstruido/article/view/91218 |
| Tags: |
Aggiungi Tag
Nessun Tag, puoi essere il primo ad aggiungerne! !
|