Using conjoint analysis to understand customer preferences in customized low-income housebuilding projects

Using conjoint analysis to understand customer preferences in customized low-income housebuilding projects

Mass customization is a strategy to improve value generation for customers, by offering product variety and, at the same time, maintaining costs and delivery time to an acceptable level. A key problem for applying this strategy in the housebuilding sector is the definition of the solution space, i.e...

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Autori principali:	Hentschke, Cynthia dos Santos, Tillmann, Patricia André, Formoso, Carlos Torres, Martins, Vera Lúcia Milani, Echeveste, Marcia Elisa Soares
Natura:	Online
Lingua:	eng
Pubblicazione:	ANTAC - Associação Nacional de Tecnologia do Ambiente Construído 2019
Accesso online:	https://seer.ufrgs.br/ambienteconstruido/article/view/91218
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