Using conjoint analysis to understand customer preferences in customized low-income housebuilding projects
Mass customization is a strategy to improve value generation for customers, by offering product variety and, at the same time, maintaining costs and delivery time to an acceptable level. A key problem for applying this strategy in the housebuilding sector is the definition of the solution space, i.e...
Wedi'i Gadw mewn:
| Prif Awduron: | , , , , |
|---|---|
| Fformat: | Online |
| Iaith: | eng |
| Cyhoeddwyd: |
ANTAC - Associação Nacional de Tecnologia do Ambiente Construído
2019
|
| Mynediad Ar-lein: | https://seer.ufrgs.br/ambienteconstruido/article/view/91218 |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
|