Using conjoint analysis to understand customer preferences in customized low-income housebuilding projects
Mass customization is a strategy to improve value generation for customers, by offering product variety and, at the same time, maintaining costs and delivery time to an acceptable level. A key problem for applying this strategy in the housebuilding sector is the definition of the solution space, i.e...
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| Main Authors: | , , , , |
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| Format: | Online |
| Language: | eng |
| Published: |
ANTAC - Associação Nacional de Tecnologia do Ambiente Construído
2019
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| Online Access: | https://seer.ufrgs.br/ambienteconstruido/article/view/91218 |
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