The imbalance in brand management

This paper presents the importance of keeping a balance in brand management, with the main objective to ease an emotional relationship with the target audience. Starting from small mistakes or omissions in the image approach, organizations can substantially turn aside the way of a better relationshi...

Descripció completa

Guardat en:

Dades bibliogràfiques
Autor principal:	Idrobo, Carlos Javier; Institución Universitaria Colegio Mayor del Cauca
Format:	Online
Idioma:	spa
Publicat:	Universidad Católica de Pereira 2017
Accés en línia:	https://biblioteca.ucp.edu.co/OJS/index.php/arquetipo/article/view/3680
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Ítems similars

Territorial Cohesion. Organization to reduce regional imbalances
per: Cabeza-Morales, Israel
Publicat: (2015)

Architecture, museums, tourism : the war of brands.
per: Gravari-Barbas, Maria, et al.
Publicat: (2018)

City branding and the theory of social representation
per: Castillo-Villar, Fernando Rey
Publicat: (2018)

Architectural brands in 21st century: characterization of the contemporary star system
per: Carvalho, Lorena Petrovich Pereira de
Publicat: (2019)

Container architecture and landscape: a brand new view through Site-Specific Art
per: Cabrera Vergara, María
Publicat: (2016)

Design process was not more what it used to be: The brand new architecture of BDELTV in Buenos Aires, 1965-1970
per: Plotquin, Silvio
Publicat: (2021)

Morphology and City Brand. Of urban imaginaries and the sociospatial construction of Monterrey. The CETEC building of ITESM Campus Monterrey
per: Mendoza Lozano, Óscar Fernando, et al.
Publicat: (2019)

PROMOTIONAL MANAGEMENT OR PRIVATIZATION OF THE URBAN PLANNING MANAGEMENT? Puerto Madero Urban Project, Buenos Aires - Argentina
per: Etulain, Juan Carlos
Publicat: (2008)

Waterfronts in Spanish Cities: New Urban Spaces
per: Martí Ciriquián, Pablo, et al.
Publicat: (2018)

Self-managed urban resistance: dispute over the city from los Pedregales
per: de la Torre Galindo, Francisco Javier, et al.
Publicat: (2019)

The use of the Delphi method in construction management research
per: Santos, Aguinaldo dos, et al.
Publicat: (2008)

Urban management in smart cities
per: De la Cruz Severiche, Zurisaddai, et al.
Publicat: (2015)

Management Models in the Production of Habitat
per: Dantur, Ana
Publicat: (1997)

Quality management in the university classroom
per: Ortiz, Wilmer Antonio
Publicat: (2018)

The continuing challenges of urban management
per: Leonelli, Gisela Cunha Viana, et al.
Publicat: (2015)

Community risk management. Spatial and environmental justice
per: Rivera Flórez, Luis Alejandro, et al.
Publicat: (2020)

Competence development for construction managers: building a theory
per: Lantelme, Elvira Maria Vieira, et al.
Publicat: (2008)

Defendamos nuestra ciudad
per: de Arquitectos de Chile, Colegio
Publicat: (2001)

Environmental indicators and urban management. Relations between urban ecosystemic services and sustainability
per: Karis, Clara María; Universidad Nacional de Mar del Plata, et al.
Publicat: (2019)

Management Evolution of a Brazilian Design Firm : From the Management Model Implementation to Information System Development
per: Souza, Flávia, et al.
Publicat: (2013)

City product management as an element of ecological marketing in the perception of foreign visitors to Puno
per: Flores Mamani, Emilio; Universidad Nacional del Altiplano de Puno, et al.
Publicat: (2019)

Cultural heritage management in Viotá, Cundinamarca.
per: Blanco-Ramírez, Diana María
Publicat: (2017)

Public space: an urban management challenge
per: García Cruz, Óscar Marino, et al.
Publicat: (2004)

Sustainable water management in architecture and urbanism
per: Gleason Espíndola, José Arturo
Publicat: (2017)

Community involvement in built heritage management within the colombian coffee cultural landscape
per: Mejia Echeverri, Maria del Pilar; Universidad Católica de Pereira
Publicat: (2012)

Contributions to investigate construction management without losses
per: Rojas Julian, Paula
Publicat: (2018)

De Women and self-managed habitat production
per: Rodríguez, María Carla, et al.
Publicat: (2020)

Instruments for vacant land management in Argentinian cities
per: Cortizo, Daniela, et al.
Publicat: (2021)

Urban management and changes in territorial opportunity structure
per: Tecco, Claudio Alberto
Publicat: (2011)

Structural units and their importance in the management of the Ecuadorian territory
per: Pauta Calle, Fernando, et al.
Publicat: (2012)

Towards the design and management of sustainable neighborhoods in Chile
per: Blanco Moya, Juan
Publicat: (2015)

Strategic Management and Planning: Towards Sustainable Development
per: Jadue Jadue, Daniel
Publicat: (1997)

Management of urban voids: context, case and propositions.
per: Montes, Ana Paula
Publicat: (2016)

PROCESS MANAGEMENT ANALYSIS CUSTOMIZATION OF RESIDENTIAL PROPERTIES
per: Pagliaroni, Marco Aurellio Polenghi, et al.
Publicat: (2017)

Applicability of environmental management systems to building companies
per: Degani, Clarice Menezes, et al.
Publicat: (2008)

THE IMPORTANCY OF THE INFORMATION SYSTEM TO DESIGN FIRMS’ MANAGEMENT
per: SOUZA, Flavia R, et al.
Publicat: (2008)

Issues and Strategies Used for Projects and their Management in Historic Centers of Italy, Spain and Latin Amertica
per: González Biffis, Alejandra, et al.
Publicat: (2018)

Strengthening the use of urban planning instruments for risk management purposes. The city of Coronel, Biobío Region
per: Jaque Castillo, Edilia del Carmen, et al.
Publicat: (2017)

Configuration and evolution of the model of habitation Management in Chile and Colombia
per: Caicedo Medina, Julián Alberto
Publicat: (2006)

Urban management in Colombia gated communities: the case of Chia
per: Mendoza Jaramillo, Alejandro
Publicat: (2015)