The imbalance in brand management

This paper presents the importance of keeping a balance in brand management, with the main objective to ease an emotional relationship with the target audience. Starting from small mistakes or omissions in the image approach, organizations can substantially turn aside the way of a better relationshi...

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Bibliografski detalji
Glavni autor:	Idrobo, Carlos Javier; Institución Universitaria Colegio Mayor del Cauca
Format:	Online
Jezik:	spa
Izdano:	Universidad Católica de Pereira 2017
Online pristup:	https://biblioteca.ucp.edu.co/OJS/index.php/arquetipo/article/view/3680
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

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