THE POSTER GALLICISM AND THE ETYMOLOGICAL ASPECT: HISTORY, TRANSFORMATION OF MEANING AND ITS CONTEMPORARY PRACTICE
The present article reviews the gallicism “poster” and its etymological evolution, from its transformation of meaning to its current definition. With this aim differentauthors from various centuries in France are compared, who assigned several meanings and roles to the Gallicism “poster”. However, t...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Định dạng: | Online |
| Ngôn ngữ: | spa |
| Được phát hành: |
Universidad Diego Portales
2017
|
| Truy cập trực tuyến: | https://www.revista180.udp.cl/index.php/revista180/article/view/374 |
| Các nhãn: |
Thêm thẻ
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
|
| Tóm tắt: | The present article reviews the gallicism “poster” and its etymological evolution, from its transformation of meaning to its current definition. With this aim differentauthors from various centuries in France are compared, who assigned several meanings and roles to the Gallicism “poster”. However, the term almost from its beginning had an informative and political use, which later evolved until it acquired a propagandistic role in the nineteenth century and a political meaning from the First World War onwards. Regarding the methodological aspects, this work used secondary sources, the majority of them from the French language. Many of them and their definitions or commentaries were confronted under a present viewpoint, from the first source there is knowledge of using the term, in 1606, to the contemporary aspects exposed by the historian Phillips Meggs. It can be observed that the role of the poster as a means of propaganda or publicity has had a long history which finds its first signs as early as the sixteenth century, and often responds to the technical availabilities of each time. Also, because of its environment the poster is born as a necessity of urban communication, and independently of its context exhibits characteristics as a means of political propaganda, and as a way of expression of the prevailing ideologies of its time. This article expressly leaves outside the commercial and publicity aspects, focusing on the political role of the poster. |
|---|