THE PREVALENCE OF MYTH ON ICONOGRAPHIC ADVERTISING. EXPLORING THE CASE OF THE CHILEAN RETAIL

THE PREVALENCE OF MYTH ON ICONOGRAPHIC ADVERTISING. EXPLORING THE CASE OF THE CHILEAN RETAIL

This article explores the relationship between artistic mythological representations and its influence in Chilean retail advertising. The study is based on 747 printed ads, published in the mainstream media —newspapers and magazines— in 2013, and aims to establish the link between these ads and myth...

Kaydedildi:

Detaylı Bibliyografya
Asıl Yazarlar:	Vergara, Enrique, Porath, William, Labarca, Claudia, Gómez-Lorenzini, Paulina
Materyal Türü:	Online
Dil:	spa
Baskı/Yayın Bilgisi:	Universidad Diego Portales 2017
Online Erişim:	https://www.revista180.udp.cl/index.php/revista180/article/view/404
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

Benzer Materyaller

Advertising and female representation in Women's magazines: an approximation to the case of Eva magazine
Yazar:: Vergara Leyton, Enrique, ve diğerleri
Baskı/Yayın Bilgisi: (2020)

Retail gentrification. Staged spaces and the gourmet market model
Yazar:: Cordero Gómez del Campo, Luz de Lourdes, ve diğerleri
Baskı/Yayın Bilgisi: (2017)

Leaks and appropriations: Informal advertising in Bogota’s public space
Yazar:: Gómez, Cielo Vargas
Baskı/Yayın Bilgisi: (2014)

Retailing and Services Activities and the City: Contributions for Urban Management
Yazar:: Vargas, Heliana Comin
Baskı/Yayın Bilgisi: (2020)

Cargotecture as a collective architectural exploration tool.
Yazar:: Cabrera Vergara, Maria
Baskı/Yayın Bilgisi: (2016)

Image and art, myth and history: forward and backward paths
Yazar:: Zamora Águila, Fernando; Facultad de Artes y Diseño - Universidad Nacional Autónoma de México. Av. Constitución 600, Barrio La Concha, Xochimilco - México DF.
Baskı/Yayın Bilgisi: (2016)

Cruz Azul and Tolteca: Cement Standardization and Biopolitics in Post-Revolutionary Advertising
Yazar:: Hernandez Flores, Fabiola
Baskı/Yayın Bilgisi: (2020)

The New Housing Issue in Argentina: Municipalities, between Myth and Aspirations
Yazar:: Bazán Lópes, María José
Baskı/Yayın Bilgisi: (1999)

Territory selling. advertising, cartography and plot division in Greater Buenos Aires (1920 - 1950)
Yazar:: Gómez Pintus, Ana; Instituto de Historia y Crítica de la Arquitectura y la Ciudad (HiTePAC) Consejo Nacional de Investigaciones Científicas y Técnicas (CONICET) Facultad de Arquitectura y Urbanismo, Universidad Nacional de La Plata. Calle 47 n° 162 (1900) La Plata, ve diğerleri
Baskı/Yayın Bilgisi: (2017)

Myths and truths about the brise-soleil: From aesthetics to energy efficiency
Yazar:: da Cunha, Eduardo Grala
Baskı/Yayın Bilgisi: (2011)

THRESHOLDS OF A LOOK. MYTH AND POLITICS FROM THE WINDOW IN WALTER BENJAMIN
Yazar:: García Moggia, Macarena
Baskı/Yayın Bilgisi: (2016)

Myths and Traces in Le Corbusier texts. Conjectures about the Modulor base
Yazar:: Inés Sánchez, Sandra
Baskı/Yayın Bilgisi: (2013)

The Situation of Human Settlements in Latin America and the Caribbean. The Chilean Case
Yazar:: Sepúlveda Ocampo, Rubén
Baskı/Yayın Bilgisi: (2000)

Support for places or people? Two Chilean projects for socially integrated housing
Yazar:: Sabatini, Francisco, ve diğerleri
Baskı/Yayın Bilgisi: (2018)

Social mix and urban integration: theoretical approaches and discussion of the Chilean case
Yazar:: Ruiz-Tagle, Javier, ve diğerleri
Baskı/Yayın Bilgisi: (2019)

Informal settlement as heterotopia: an alternative exploration
Yazar:: Mejía Ayala, Wladimir, ve diğerleri
Baskı/Yayın Bilgisi: (2020)

Exploring overcrowding in social housing condominiums
Yazar:: Fuentes Maturana, Marco
Baskı/Yayın Bilgisi: (2012)

Iconographic analysis of the pictorial works of the colonial era in Guatemala (16th to 18th centuries), exhibited in the colonial art museum of Antigua Guatemala.
Yazar:: Matías, Mariana Aracely
Baskı/Yayın Bilgisi: (2019)

Parametric and Generative Design: ways of exploring complexity
Yazar:: Mineiro, Érico Franco, ve diğerleri
Baskı/Yayın Bilgisi: (2019)

Residential Density in Chilean Cities
Yazar:: Gurovich, Alberto
Baskı/Yayın Bilgisi: (1994)

Digital technologies and preservation of architectural heritage: exploring alternatives
Yazar:: Canuto, Cristiane Lopes, ve diğerleri
Baskı/Yayın Bilgisi: (2016)

Los Animals in art and hybridization as basis for creative explorations
Yazar:: Silva-Cañaveral, Sandra Johana
Baskı/Yayın Bilgisi: (2011)

Visitor centre for the interpretation and exploration of the Pewenche cultural landscape
Yazar:: Díaz Toledo, Yanko
Baskı/Yayın Bilgisi: (2017)

Characterization of the urbanization and housing design in Chilean agricultural villages. A verification based on regional cases
Yazar:: Tapia Zarricueta, Ricardo
Baskı/Yayın Bilgisi: (2007)

Exploration of methodologies for landscape assessment. Approach to an own methodology design
Yazar:: Aponte Garcia, Gloria, ve diğerleri
Baskı/Yayın Bilgisi: (2018)

Exploring the Role of Design Quality in the Building Schools for the Future Programme
Yazar:: Cardellino, Paula, ve diğerleri
Baskı/Yayın Bilgisi: (2010)

“Europeanisation” of planning education?: an exploration of the concept, potential merit and issues
Yazar:: Frank, Andrea
Baskı/Yayın Bilgisi: (2013)

The Chilean State and the Patagonia: territorial conflicts
Yazar:: Mandujano Bustamante, Fernando, ve diğerleri
Baskı/Yayın Bilgisi: (2016)

The Gamble of Debt in Chilean Housing Policy
Yazar:: Casgrain, Antoine
Baskı/Yayın Bilgisi: (2010)

Cohesive culture and integration in Chilean cities
Yazar:: Wormald, Guillermo, ve diğerleri
Baskı/Yayın Bilgisi: (2012)

The transformation beyond the form. Non-architectural contingencies on high-rise buildings in the Chilean press (2009-2017)
Yazar:: Vergara-Vidal, Jorge Eduardo, ve diğerleri
Baskı/Yayın Bilgisi: (2019)

La favela d’un siècle à l’autre: mythes d’origine, discours scientifiques et représentations virtuelles
Yazar:: Marié, Michel
Baskı/Yayın Bilgisi: (2007)

Exploration of emotional domotics: a sensory proposal in the man–space relationship
Yazar:: Silva Osores, Carlos Eduardo, ve diğerleri
Baskı/Yayın Bilgisi: (2020)

Science, politics and the obsolescence of the Chilean housing system
Yazar:: Imilan, Walter A.
Baskı/Yayın Bilgisi: (2014)

Morphological explorations in modular textures : approximations from objet trouvé to the parametric design.
Yazar:: Cañete-Islas, Omar
Baskı/Yayın Bilgisi: (2016)

Residential expectations in the Chilean context: the principle of the right to housing
Yazar:: Rojo-Mendoza, Félix
Baskı/Yayın Bilgisi: (2021)

Industrialized Social Housing: The Chilean Experience (1960-1995)
Yazar:: Bravo Heitmann, Luis
Baskı/Yayın Bilgisi: (1996)

The ability of residents: the innovative potential for Chilean Housing Policy
Yazar:: Castillo Couve, María José
Baskı/Yayın Bilgisi: (2014)

Mobility, utopias and hybrid places in the Southern Chilean Andes
Yazar:: Huiliñir-Curío, Viviana, ve diğerleri
Baskı/Yayın Bilgisi: (2017)

Security programs aimed at neighborhoods, the recent Chilean experience
Yazar:: Frühling, Hugo, ve diğerleri
Baskı/Yayın Bilgisi: (2012)