NEW LOGICAL-RATIONAL APPROACHES TO THE CLASSICAL METHODOLOGICAL CONCEPTIONS IN GRAPHIC DESIGN

NEW LOGICAL-RATIONAL APPROACHES TO THE CLASSICAL METHODOLOGICAL CONCEPTIONS IN GRAPHIC DESIGN

Teaching, research and production processes in the field of graphic design are still marked by a conceptual "paradigm" that overvalues the intuitive dimension over the logical functions of the design discipline. This research analyzes the rational processes of the designer in the conceptua...

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Autores principales: Burgos, Carlos Eduardo, Strycek, Ludmila Maia
Formato: Online
Lenguaje:spa
Publicado: Universidad Diego Portales 2018
Acceso en línea:https://www.revista180.udp.cl/index.php/revista180/article/view/513
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record_format ojs
institution Universidad Diego Portales
collection OJS
language spa
format Online
author Burgos, Carlos Eduardo
Strycek, Ludmila Maia
spellingShingle Burgos, Carlos Eduardo
Strycek, Ludmila Maia
NEW LOGICAL-RATIONAL APPROACHES TO THE CLASSICAL METHODOLOGICAL CONCEPTIONS IN GRAPHIC DESIGN
author_facet Burgos, Carlos Eduardo
Strycek, Ludmila Maia
author_sort Burgos, Carlos Eduardo
title NEW LOGICAL-RATIONAL APPROACHES TO THE CLASSICAL METHODOLOGICAL CONCEPTIONS IN GRAPHIC DESIGN
title_short NEW LOGICAL-RATIONAL APPROACHES TO THE CLASSICAL METHODOLOGICAL CONCEPTIONS IN GRAPHIC DESIGN
title_full NEW LOGICAL-RATIONAL APPROACHES TO THE CLASSICAL METHODOLOGICAL CONCEPTIONS IN GRAPHIC DESIGN
title_fullStr NEW LOGICAL-RATIONAL APPROACHES TO THE CLASSICAL METHODOLOGICAL CONCEPTIONS IN GRAPHIC DESIGN
title_full_unstemmed NEW LOGICAL-RATIONAL APPROACHES TO THE CLASSICAL METHODOLOGICAL CONCEPTIONS IN GRAPHIC DESIGN
title_sort new logical-rational approaches to the classical methodological conceptions in graphic design
description Teaching, research and production processes in the field of graphic design are still marked by a conceptual "paradigm" that overvalues the intuitive dimension over the logical functions of the design discipline. This research analyzes the rational processes of the designer in the conceptual stage of the process, in which the central issues of the Project are defined. The "materials" (protocols) generated by the designer (analogical or digital graphics, patterns, analysis, texts, animations, diagrams) are considered and related to the processes of mental image construction, explicit procedures of justification or logical justification, based on the specific requirements and parameters of the issue. This is an analytical-empirical investigation, using the techniques of "Design Protocol Analysis (DPA)" based on theoretical categories derived from the cognitive-representational dimension in the field of design, and Actor Network Theory (ANT). As a result of the research we present a new methodological image of graphic design with a logical-rational dynamic in which processes and operations are made explicit, thus weakening the hypothesis of the "black box" still present in training activities, research and professional management.
publisher Universidad Diego Portales
publishDate 2018
url https://www.revista180.udp.cl/index.php/revista180/article/view/513
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AT strycekludmilamaia nuevasaproximacioneslogicoracionalesalasconcepcionesmetodologicasclasicasendisenografico
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spelling oai:ojs.revista180.cl:article-5132018-12-18T19:12:46Z NEW LOGICAL-RATIONAL APPROACHES TO THE CLASSICAL METHODOLOGICAL CONCEPTIONS IN GRAPHIC DESIGN Nuevas aproximaciones lógico-racionales a las concepciones metodológicas clásicas en diseño gráfico Burgos, Carlos Eduardo Strycek, Ludmila Maia logical inference; modeling; method; representational praxis; projecting network Diseño gráfico inferencia lógica, modelización; método; praxis representacional; redes proyectantes Teaching, research and production processes in the field of graphic design are still marked by a conceptual "paradigm" that overvalues the intuitive dimension over the logical functions of the design discipline. This research analyzes the rational processes of the designer in the conceptual stage of the process, in which the central issues of the Project are defined. The "materials" (protocols) generated by the designer (analogical or digital graphics, patterns, analysis, texts, animations, diagrams) are considered and related to the processes of mental image construction, explicit procedures of justification or logical justification, based on the specific requirements and parameters of the issue. This is an analytical-empirical investigation, using the techniques of "Design Protocol Analysis (DPA)" based on theoretical categories derived from the cognitive-representational dimension in the field of design, and Actor Network Theory (ANT). As a result of the research we present a new methodological image of graphic design with a logical-rational dynamic in which processes and operations are made explicit, thus weakening the hypothesis of the "black box" still present in training activities, research and professional management. Los procesos de enseñanza, investigación y producción en el ámbito del diseño gráfico están aún signados por un “paradigma” conceptual que sobrevalora la dimensión intuitiva en lugar de las funciones lógicas de las disciplinas proyectuales. Esta investigación analiza los procesos racionales del diseñador en la etapa conceptual del proceso, donde se definen las cuestiones centrales del proyecto. Se considerarán como unidades de análisis los “materiales” (protocolos) generados por el diseñador (gráficos analógicos o digitales, pautas, análisis, textos, animaciones, diagramas) relacionándolos con los procesos de construcción de imágenes mentales y fundamentación o justificación lógica, a partir de los requerimientos y parámetros específicos en la situación de intervención. Se trata de una investigación analítica y empírica, utilizando las técnicas del “Análisis de Protocolo de Diseño (DPA)”, a partir de categorías teóricas derivadas de la dimensión cognitivo-representacional en el campo del diseño derivadas de la Teoría del Actor Red (ANT Theory). Como resultado de la investigación, se presenta una nueva imagen metodológica del diseño gráfico, con una dinámica lógico-racional en la que se juegan procesos y operaciones que pueden explicitarse conscientemente, debilitando así la hipótesis de la “caja negra” aún presente en las actividades de formación, investigación y gestión profesional. Universidad Diego Portales Universidad de la Cuenca del Plata 2018-12-18 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://www.revista180.udp.cl/index.php/revista180/article/view/513 10.32995/rev180.Num-42.(2018).art-513 Revista 180; Núm. 42 (2018) Revista 180; Núm. 42 (2018) 0718-669X 0718-2309 spa https://www.revista180.udp.cl/index.php/revista180/article/view/513/412 https://www.revista180.udp.cl/index.php/revista180/article/downloadSuppFile/513/570 https://www.revista180.udp.cl/index.php/revista180/article/downloadSuppFile/513/874 https://www.revista180.udp.cl/index.php/revista180/article/downloadSuppFile/513/875 https://www.revista180.udp.cl/index.php/revista180/article/downloadSuppFile/513/876 https://www.revista180.udp.cl/index.php/revista180/article/downloadSuppFile/513/877 https://www.revista180.udp.cl/index.php/revista180/article/downloadSuppFile/513/878 https://www.revista180.udp.cl/index.php/revista180/article/downloadSuppFile/513/879 https://www.revista180.udp.cl/index.php/revista180/article/downloadSuppFile/513/880 https://www.revista180.udp.cl/index.php/revista180/article/downloadSuppFile/513/881 https://www.revista180.udp.cl/index.php/revista180/article/downloadSuppFile/513/882 https://www.revista180.udp.cl/index.php/revista180/article/downloadSuppFile/513/883 https://www.revista180.udp.cl/index.php/revista180/article/downloadSuppFile/513/884 Copyright (c) 2018 Revista 180 https://creativecommons.org/licenses/by/4.0

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