Los consumidores cara a cara con los mensajes : El efecto cereal y el sexo como promesa de venta
The following article is a reflection in which the expression Cereal Effect is proposed by the author to characterize those marketing campaigns that succeed in affecting consumer`sdecisions throughout whole generations by offering gifts, presents and/or toys to children to attract their attention an...
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| 第一著者: | |
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| フォーマット: | Online |
| 言語: | spa |
| 出版事項: |
UNIVERSIDAD ANTONIO NARIÑO
2009
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| オンライン･アクセス: | https://revistas.uan.edu.co/index.php/nodo/article/view/30 |
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