PROMOTION OF THE TOURIST IMAGE DURING THE CONTINGENCY: PUERTO VALLARTA THROUGH SOCIAL NETWORKS

This work has the purpose of knowing the process of promoting the tourist image of PuertoVallarta, Jalisco, a sun and beach destination in Mexico, during the coronavirus healthcontingency (COVID-19) through the social networks Facebook and Twitter. From anetnographic study, it was possible to select...

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Dettagli Bibliografici
Autore principale: Escamilla Galindo, Livier Olivia
Natura: Online
Lingua:spa
Pubblicazione: Benemérita Universidad Autónoma de Puebla 2021
Accesso online:https://69.164.202.149/topofilia/index.php/topofilia/article/view/180
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