Arquitetura e propaganda: o marketing na produção imobiliária por incorporação
This article aims to discuss some important points in the understanding of the logic behind the representation of real estate as a product, at a time when advertising is seen as a strategic tool in helping set prices and as an element to set new standards of use for those who buy this property. The...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Online |
| Sprache: | por |
| Veröffentlicht: |
Universidade de São Paulo. Faculdade de Arquitetura e Urbanismo.
2004
|
| Online Zugang: | https://www.revistas.usp.br/posfau/article/view/43373 |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| Zusammenfassung: | This article aims to discuss some important points in the understanding of the logic behind the representation of real estate as a product, at a time when advertising is seen as a strategic tool in helping set prices and as an element to set new standards of use for those who buy this property. The intention of this study is to start a discussion of the cultural aspects of the real-estate industry, but under a perspective which allows a critical articulation with the specific aspects of real-estate output logic. |
|---|