Arquitetura e propaganda: o marketing na produção imobiliária por incorporação

This article aims to discuss some important points in the understanding of the logic behind the representation of real estate as a product, at a time when advertising is seen as a strategic tool in helping set prices and as an element to set new standards of use for those who buy this property. The...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Costa, André
Format: Online
Sprache:por
Veröffentlicht: Universidade de São Paulo. Faculdade de Arquitetura e Urbanismo. 2004
Online Zugang:https://www.revistas.usp.br/posfau/article/view/43373
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!