Arquitetura e propaganda: o marketing na produção imobiliária por incorporação
This article aims to discuss some important points in the understanding of the logic behind the representation of real estate as a product, at a time when advertising is seen as a strategic tool in helping set prices and as an element to set new standards of use for those who buy this property. The...
محفوظ في:
المؤلف الرئيسي: | |
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التنسيق: | Online |
اللغة: | por |
منشور في: |
Universidade de São Paulo. Faculdade de Arquitetura e Urbanismo.
2004
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الوصول للمادة أونلاين: | https://www.revistas.usp.br/posfau/article/view/43373 |
الوسوم: |
إضافة وسم
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