PROMOTING ARCHITECTURAL FIRMS IN THE NETHERLANDS

PROMOTING ARCHITECTURAL FIRMS IN THE NETHERLANDS

Este artigo relata um projeto de pesquisa sobre as práticas de promoção dos arquitetos holandeses. Embora não seja difícil obter orientações de marketing para arquitetos, tem havido muito pouca pesquisa sobre as práticas de comercialização efetivamente empregadas. O que fica claro, e que muitas veze...

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Bibliografiske detaljer
Main Authors:	Roberti, Yoni, Heintz, John L.
Format:	Online
Sprog:	eng por
Udgivet:	Universidade de São Paulo. Instituto de Arquitetura e Urbanismo 2010
Online adgang:	https://www.revistas.usp.br/gestaodeprojetos/article/view/79518
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

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