PROMOTING ARCHITECTURAL FIRMS IN THE NETHERLANDS

PROMOTING ARCHITECTURAL FIRMS IN THE NETHERLANDS

Este artigo relata um projeto de pesquisa sobre as práticas de promoção dos arquitetos holandeses. Embora não seja difícil obter orientações de marketing para arquitetos, tem havido muito pouca pesquisa sobre as práticas de comercialização efetivamente empregadas. O que fica claro, e que muitas veze...

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Hauptverfasser:	Roberti, Yoni, Heintz, John L.
Format:	Online
Sprache:	eng por
Veröffentlicht:	Universidade de São Paulo. Instituto de Arquitetura e Urbanismo 2010
Online Zugang:	https://www.revistas.usp.br/gestaodeprojetos/article/view/79518
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

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