PROMOTING ARCHITECTURAL FIRMS IN THE NETHERLANDS

PROMOTING ARCHITECTURAL FIRMS IN THE NETHERLANDS

Este artigo relata um projeto de pesquisa sobre as práticas de promoção dos arquitetos holandeses. Embora não seja difícil obter orientações de marketing para arquitetos, tem havido muito pouca pesquisa sobre as práticas de comercialização efetivamente empregadas. O que fica claro, e que muitas veze...

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Библиографические подробности
Главные авторы:	Roberti, Yoni, Heintz, John L.
Формат:	Online
Язык:	eng por
Опубликовано:	Universidade de São Paulo. Instituto de Arquitetura e Urbanismo 2010
Online-ссылка:	https://www.revistas.usp.br/gestaodeprojetos/article/view/79518
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

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