An essay on Brazilian typography
Vernacular typography has been considered an answer to the Brazilian design demand of pursuing a national typography, as a way to eliminate Brazil’s lag in this area compared to other countries. However, assuming that such typography is the only answer presents problems when the context of cultural...
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| Format: | Online |
| Sprache: | por |
| Veröffentlicht: |
Universidade de São Paulo. Faculdade de Arquitetura e Urbanismo.
2015
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| Online Zugang: | https://www.revistas.usp.br/posfau/article/view/90259 |
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| Zusammenfassung: | Vernacular typography has been considered an answer to the Brazilian design demand of pursuing a national typography, as a way to eliminate Brazil’s lag in this area compared to other countries. However, assuming that such typography is the only answer presents problems when the context of cultural domination in which Brazilian manifestations happened is taken into account, among other issues. This study suggests other possibilities to answer the question of Brazilian typography. The main one is that if writing is abstract, its Brazilian side must refer to, first of all, Portuguese as it is spoken and written in Brazil, particularly its specificities and local manifestations. By analyzing character pairs in novels written by Machado de Assis, we catch a glimpse of what is peculiar to Portuguese writing. This study concludes that the Portuguese language demands a specific kerning table, and investigations in this direction should take into account Brazilian history, one of cultural domination. |
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