City branding and the theory of social representation
City branding has as its objective to create an appealing image for tourists and investors, as well as strengthen local identity of local residents. These goals are achieved through the management and communication of the city’s image. However, the city’s image is a complex and multifaceted phenomen...
Saved in:
Hovedforfatter: | Castillo-Villar, Fernando Rey |
---|---|
Format: | Online |
Sprog: | eng |
Udgivet: |
Universidad Nacional de Colombia - Sede Bogotá - Facultad de Artes - Instituto de Investigaciones Hábitat, Ciudad & Territorio
2018
|
Online adgang: | https://revistas.unal.edu.co/index.php/bitacora/article/view/52939 |
Tags: |
Tilføj Tag
Ingen Tags, Vær først til at tagge denne postø!
|
Lignende værker
-
The imbalance in brand management
af: Idrobo, Carlos Javier; Institución Universitaria Colegio Mayor del Cauca
Udgivet: (2017) -
Architecture, museums, tourism : the war of brands.
af: Gravari-Barbas, Maria, et al.
Udgivet: (2018) -
Morphology and City Brand. Of urban imaginaries and the sociospatial construction of Monterrey. The CETEC building of ITESM Campus Monterrey
af: Mendoza Lozano, Óscar Fernando, et al.
Udgivet: (2019) -
Didactic strategy for the learning of the history and the theory of the architecture.
af: Villar Lozano, Mayerly Rosa
Udgivet: (2012) -
Imago urbis: imagined cities and cities’ representation
af: González-Victoria, Luis Manuel
Udgivet: (2012)