Pictograms and elderly persons: wayfinding signage of a Colombian Bus Rapid Transit
This paper is based on a senior thesis in Graphic Design. The study aims at exploring the comprehension level for 38 wayfinding pictograms of a Southwest Bus Rapid Transit (BRT) in Colombia. The research design as follows: i) interviewing three staff members of the BRT as key informants regarding wa...
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| Главные авторы: | , |
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| Формат: | Online |
| Язык: | spa |
| Опубликовано: |
Universidad de Boyacá
2020
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| Online-ссылка: | https://revistasdigitales.uniboyaca.edu.co/index.php/designia/article/view/340 |
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| Итог: | This paper is based on a senior thesis in Graphic Design. The study aims at exploring the comprehension level for 38 wayfinding pictograms of a Southwest Bus Rapid Transit (BRT) in Colombia. The research design as follows: i) interviewing three staff members of the BRT as key informants regarding wayfinding institucional policies (two staff from elderly program, and one affiliated to management and customer service); ii) designing and applying a questionnaire for 72 senior citizens older than 60 years in two equal groups (users and non-users) to explore the comprehension level for 38 illustrated wayfinding pictograms of buses, bus stations, and terminals; iii) designing and applying another questionnaire for eight senior citizens to explore the comprehension level for 13 wayfinding pictograms pictured in situ, which were rated as hardly understood by the BRT elderly users. The findings show that pictogram comprehension is improved when wayfinding pictogram is presented in situ. This study also confirms that evaluating user comprehension of wayfinding pictogram might consider situated contexts (physical location) and sociodemographic user features (educational level, age groups, cultural background, and gender). |
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