Pictograms and elderly persons: wayfinding signage of a Colombian Bus Rapid Transit

Pictograms and elderly persons: wayfinding signage of a Colombian Bus Rapid Transit

This paper is based on a senior thesis in Graphic Design. The study aims at exploring the comprehension level for 38 wayfinding pictograms of a Southwest Bus Rapid Transit (BRT) in Colombia. The research design as follows: i) interviewing three staff members of the BRT as key informants regarding wa...

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Main Authors: Romo, Gwendy, Marulanda, Jorge
Format: Online
Language:spa
Published: Universidad de Boyacá 2020
Online Access:https://revistasdigitales.uniboyaca.edu.co/index.php/designia/article/view/340
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spelling ojs-article-3402020-01-28T05:58:19Z Pictograms and elderly persons: wayfinding signage of a Colombian Bus Rapid Transit Pictogramas y adultos mayores: señalética de un sistema de transporte masivo en Colombia Romo, Gwendy Marulanda, Jorge Wayfinding signage Pictograms Elderly-user Bus Rapid Transit (BRT) Señalética Sistema de transporte masivo Pictogramas Adulto mayor This paper is based on a senior thesis in Graphic Design. The study aims at exploring the comprehension level for 38 wayfinding pictograms of a Southwest Bus Rapid Transit (BRT) in Colombia. The research design as follows: i) interviewing three staff members of the BRT as key informants regarding wayfinding institucional policies (two staff from elderly program, and one affiliated to management and customer service); ii) designing and applying a questionnaire for 72 senior citizens older than 60 years in two equal groups (users and non-users) to explore the comprehension level for 38 illustrated wayfinding pictograms of buses, bus stations, and terminals; iii) designing and applying another questionnaire for eight senior citizens to explore the comprehension level for 13 wayfinding pictograms pictured in situ, which were rated as hardly understood by the BRT elderly users. The findings show that pictogram comprehension is improved when wayfinding pictogram is presented in situ. This study also confirms that evaluating user comprehension of wayfinding pictogram might consider situated contexts (physical location) and sociodemographic user features (educational level, age groups, cultural background, and gender). El presente artículo presenta los resultados del trabajo de grado titulado “Interpretación de los pictogramas de la señalética del MIO por parte de los ciudadanos de la tercera edad en la ciudad de Santiago de Cali” para optar por el título de diseñadora de la comunicación gráfica. La investigación tiene como objetivo investigar la comprensión de 38 pictogramas de la señalética para un sistema de transporte masivo del suroccidente de Colombia. Se exploró la comprensión de pictogramas siguiendo la siguiente metodología: i) realización de tres entrevistas a funcionarios-administrativos del sistema de transporte, con conocimiento sobre las políticas institucionales asociadas con el desarrollo de señalética (dos funcionarios del programa para adultos mayores, y un funcionario de la dirección comercial y servicio al cliente); ii) desarrollo y aplicación de un cuestionario para 72 personas mayores de 60 años, distribuidas en dos grupos equitativos (usuarios y no usuarios del sistema), para explorar la comprensión de 38 pictogramas (ilustrados) de buses, estaciones y terminales; iii) desarrollo y aplicación de un nuevo cuestionario para ocho adultos mayores usuarios del sistema, a quienes se les presentaron 13 pictogramas (fotografiados in situ) que fueron de difícil comprensión en el cuestionario anterior. Los resultados muestran que dichos pictogramas pueden ser de mejor acceso y comprensión cuando se ponen en contexto (fotografiados in situ). Este estudio confirma la importancia de evaluar la comprensión de la señalética en contextos situados (condiciones físicas) que incluyan características de las audiencias usuarias (nivel educativo, grupos etarios, saberes culturales y género). Universidad de Boyacá 2020-01-27 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo revisado por pares application/pdf https://revistasdigitales.uniboyaca.edu.co/index.php/designia/article/view/340 10.24267/22564004.340 Designia; Vol. 7 No. 2 (2020): Revista Designia | Enero - Junio 2020; 17-39 Designia; Vol. 7 Núm. 2 (2020): Revista Designia | Enero - Junio 2020; 17-39 2539-147X 2256-4004 spa https://revistasdigitales.uniboyaca.edu.co/index.php/designia/article/view/340/481 Derechos de autor 2020 Designia
institution Universidad de Boyacá
collection OJS
language spa
format Online
author Romo, Gwendy
Marulanda, Jorge
spellingShingle Romo, Gwendy
Marulanda, Jorge
Pictograms and elderly persons: wayfinding signage of a Colombian Bus Rapid Transit
author_facet Romo, Gwendy
Marulanda, Jorge
author_sort Romo, Gwendy
title Pictograms and elderly persons: wayfinding signage of a Colombian Bus Rapid Transit
title_short Pictograms and elderly persons: wayfinding signage of a Colombian Bus Rapid Transit
title_full Pictograms and elderly persons: wayfinding signage of a Colombian Bus Rapid Transit
title_fullStr Pictograms and elderly persons: wayfinding signage of a Colombian Bus Rapid Transit
title_full_unstemmed Pictograms and elderly persons: wayfinding signage of a Colombian Bus Rapid Transit
title_sort pictograms and elderly persons: wayfinding signage of a colombian bus rapid transit
description This paper is based on a senior thesis in Graphic Design. The study aims at exploring the comprehension level for 38 wayfinding pictograms of a Southwest Bus Rapid Transit (BRT) in Colombia. The research design as follows: i) interviewing three staff members of the BRT as key informants regarding wayfinding institucional policies (two staff from elderly program, and one affiliated to management and customer service); ii) designing and applying a questionnaire for 72 senior citizens older than 60 years in two equal groups (users and non-users) to explore the comprehension level for 38 illustrated wayfinding pictograms of buses, bus stations, and terminals; iii) designing and applying another questionnaire for eight senior citizens to explore the comprehension level for 13 wayfinding pictograms pictured in situ, which were rated as hardly understood by the BRT elderly users. The findings show that pictogram comprehension is improved when wayfinding pictogram is presented in situ. This study also confirms that evaluating user comprehension of wayfinding pictogram might consider situated contexts (physical location) and sociodemographic user features (educational level, age groups, cultural background, and gender).
publisher Universidad de Boyacá
publishDate 2020
url https://revistasdigitales.uniboyaca.edu.co/index.php/designia/article/view/340
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AT marulandajorge pictogramsandelderlypersonswayfindingsignageofacolombianbusrapidtransit
AT romogwendy pictogramasyadultosmayoressenaleticadeunsistemadetransportemasivoencolombia
AT marulandajorge pictogramasyadultosmayoressenaleticadeunsistemadetransportemasivoencolombia
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