Research areas for housing consumer behavior: from housing mobility to post-ocuppancy evaluation

This paper aims at expanding the theoretical background on marketing research in construction. Literature review shows that national efforts are focused just on market research and post-occupancy evaluation, while international literature provides a wide range of examples on residential mobility, h...

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Main Authors:	Freitas, Ana Augusta Ferreira de, Heineck, Luiz Fernando Mählmann
Format:	Online
Language:	por
Published:	ANTAC - Associação Nacional de Tecnologia do Ambiente Construído 2008
Online Access:	https://seer.ufrgs.br/ambienteconstruido/article/view/3440
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id	ojs-article-3440
record_format	ojs
spelling	ojs-article-34402008-11-21T23:30:59Z Research areas for housing consumer behavior: from housing mobility to post-ocuppancy evaluation Linhas de pesquisa no estudo do comportamento do consumidor: da mobilidade residencial à avaliação pós-ocupação Freitas, Ana Augusta Ferreira de Heineck, Luiz Fernando Mählmann Mercado habitacional; Mobilidade residencial; Procura habitacional; Modelos de escolha; Condição de propriedade; Avaliação pós-ocupação This paper aims at expanding the theoretical background on marketing research in construction. Literature review shows that national efforts are focused just on market research and post-occupancy evaluation, while international literature provides a wide range of examples on residential mobility, housing search, housing tenure, housing preferences, housing choice models and housing satisfaction. A diagram is proposed depicting how potential clients took decisions about their housing careers, starting with mobility triggers and ending with post-occupancy satisfaction. Drawing a parallel review on international and national literature on the issue will help to redirect and foster research on housing by the Brazilian academic community, increasing the range of methodologies that might be used, deepening statistical resources and understanding behavioral attitudes of potential clients in relation to their present and desired dwelling. O objetivo principal deste trabalho é explorar a literatura teórica sobre o comportamento do consumidor no mercado habitacional, através da apresentação de estudos nacionais e internacionais com vista à ampliação das linhas de pesquisa nesta área no país. A revisão da literatura nacional mostra que os esforços no país têm se desenvolvido essencialmente na área de pesquisa de mercado e avaliação pós-ocupação, enquanto a literatura internacional engloba um maior número de assuntos como: mobilidade residencial, busca de uma habitação, escolha da condição de propriedade e modelos de escolha de imóveis. O paralelo entre a literatura internacional e nacional visa aumentar o espectro de pesquisas nesta área no país. ANTAC - Associação Nacional de Tecnologia do Ambiente Construído 2008-04-15 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://seer.ufrgs.br/ambienteconstruido/article/view/3440 Ambiente Construído; v. 3, n. 1 (2003): Edição Especial Gestão e Economia da Construção; 25-33 Ambiente Construído; v. 3, n. 1 (2003): Edição Especial Gestão e Economia da Construção; 25-33 Ambiente Construído; v. 3, n. 1 (2003): Edição Especial Gestão e Economia da Construção; 25-33 1678-8621 1415-8876 por https://seer.ufrgs.br/ambienteconstruido/article/view/3440/1854 Direitos autorais 2016 Ambiente Construído https://creativecommons.org/licenses/by/4.0
institution	Universidade Federal do Rio Grande do Sul
collection	OJS
language	por
format	Online
author	Freitas, Ana Augusta Ferreira de Heineck, Luiz Fernando Mählmann
spellingShingle	Freitas, Ana Augusta Ferreira de Heineck, Luiz Fernando Mählmann Research areas for housing consumer behavior: from housing mobility to post-ocuppancy evaluation
author_facet	Freitas, Ana Augusta Ferreira de Heineck, Luiz Fernando Mählmann
author_sort	Freitas, Ana Augusta Ferreira de
title	Research areas for housing consumer behavior: from housing mobility to post-ocuppancy evaluation
title_short	Research areas for housing consumer behavior: from housing mobility to post-ocuppancy evaluation
title_full	Research areas for housing consumer behavior: from housing mobility to post-ocuppancy evaluation
title_fullStr	Research areas for housing consumer behavior: from housing mobility to post-ocuppancy evaluation
title_full_unstemmed	Research areas for housing consumer behavior: from housing mobility to post-ocuppancy evaluation
title_sort	research areas for housing consumer behavior: from housing mobility to post-ocuppancy evaluation
description	This paper aims at expanding the theoretical background on marketing research in construction. Literature review shows that national efforts are focused just on market research and post-occupancy evaluation, while international literature provides a wide range of examples on residential mobility, housing search, housing tenure, housing preferences, housing choice models and housing satisfaction. A diagram is proposed depicting how potential clients took decisions about their housing careers, starting with mobility triggers and ending with post-occupancy satisfaction. Drawing a parallel review on international and national literature on the issue will help to redirect and foster research on housing by the Brazilian academic community, increasing the range of methodologies that might be used, deepening statistical resources and understanding behavioral attitudes of potential clients in relation to their present and desired dwelling.
publisher	ANTAC - Associação Nacional de Tecnologia do Ambiente Construído
publishDate	2008
url	https://seer.ufrgs.br/ambienteconstruido/article/view/3440
work_keys_str_mv	AT freitasanaaugustaferreirade researchareasforhousingconsumerbehaviorfromhousingmobilitytopostocuppancyevaluation AT heineckluizfernandomahlmann researchareasforhousingconsumerbehaviorfromhousingmobilitytopostocuppancyevaluation AT freitasanaaugustaferreirade linhasdepesquisanoestudodocomportamentodoconsumidordamobilidaderesidencialaavaliacaoposocupacao AT heineckluizfernandomahlmann linhasdepesquisanoestudodocomportamentodoconsumidordamobilidaderesidencialaavaliacaoposocupacao
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Research areas for housing consumer behavior: from housing mobility to post-ocuppancy evaluation

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