Research areas for housing consumer behavior: from housing mobility to post-ocuppancy evaluation
This paper aims at expanding the theoretical background on marketing research in construction. Literature review shows that national efforts are focused just on market research and post-occupancy evaluation, while international literature provides a wide range of examples on residential mobility, h...
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| Main Authors: | , |
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| Format: | Online |
| Language: | por |
| Published: |
ANTAC - Associação Nacional de Tecnologia do Ambiente Construído
2008
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| Online Access: | https://seer.ufrgs.br/ambienteconstruido/article/view/3440 |
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