Color in the revitalization of modest heritage

Contemporary cultural changes invade the feelings of belonging, and the development of the sense of place as a need of the man’s identity with his city. The place is linked to identity. Each human group maintains a very close relationship with its place, with its territory, exerts an appropriation o...

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Principais autores: Mariconde, María Marta, Incatasciato, Adriana
Formato: Online
Idioma:spa
Publicado em: Universidad de Boyacá 2019
Acesso em linha:https://revistasdigitales.uniboyaca.edu.co/index.php/designia/article/view/443
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id ojs-article-443
record_format ojs
institution Universidad de Boyacá
collection OJS
language spa
format Online
author Mariconde, María Marta
Incatasciato, Adriana
spellingShingle Mariconde, María Marta
Incatasciato, Adriana
Color in the revitalization of modest heritage
author_facet Mariconde, María Marta
Incatasciato, Adriana
author_sort Mariconde, María Marta
title Color in the revitalization of modest heritage
title_short Color in the revitalization of modest heritage
title_full Color in the revitalization of modest heritage
title_fullStr Color in the revitalization of modest heritage
title_full_unstemmed Color in the revitalization of modest heritage
title_sort color in the revitalization of modest heritage
description Contemporary cultural changes invade the feelings of belonging, and the development of the sense of place as a need of the man’s identity with his city. The place is linked to identity. Each human group maintains a very close relationship with its place, with its territory, exerts an appropriation of it, possesses a feeling of belonging and orientation in it. That feeling of “belonging to” implies sharing interests, memories and experiences with others; to have common values and deep feelings of identification, in addition to being in a shared territory. In this regard, according to Marina Waisman, the concept of identity implies that of unity, acquiring meaning if it is in the presence of a multiplicity that is alien to it. Thus, the identity of a human group is being built while qualifying the environment itself. The focus on the expressive morphological image becomes one of the instruments for reading urban development for all those interventions that alter tissue consolidation. From this perspective, color, as an attribute of form, must be considered an important resource in the structuring of the image, conforming to a reference of the environment. The color verifies and sustains its performance, builds, accentuates or materializes the image, managing to be an identifying reference, of appropriation and rootedness of the citizen. In this sense, it is considered as one of the strongest tools, both effective and economic, for the revaluation and enhancement of micro-areas with a modest heritage value, in a short term. For the reactivation and recovery of the cultural imaginary of a region, it is necessary to work on the consolidation and recovery of the identity, achieving the enhancement of the living, architectural and social heritage. Chromatic interventions will be presented, in that sense, in localities of the Province of Córdoba, Argentina.
publisher Universidad de Boyacá
publishDate 2019
url https://revistasdigitales.uniboyaca.edu.co/index.php/designia/article/view/443
work_keys_str_mv AT maricondemariamarta colorintherevitalizationofmodestheritage
AT incatasciatoadriana colorintherevitalizationofmodestheritage
AT maricondemariamarta elcolorenlarevitalizaciondelpatrimoniomodesto
AT incatasciatoadriana elcolorenlarevitalizaciondelpatrimoniomodesto
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spelling ojs-article-4432020-07-01T01:57:47Z Color in the revitalization of modest heritage El color en la revitalización del patrimonio modesto Mariconde, María Marta Incatasciato, Adriana Urban color, heritage, revitalization, belonging, identity Color urbano, patrimonio, revitalización, pertenencia, identidad Contemporary cultural changes invade the feelings of belonging, and the development of the sense of place as a need of the man’s identity with his city. The place is linked to identity. Each human group maintains a very close relationship with its place, with its territory, exerts an appropriation of it, possesses a feeling of belonging and orientation in it. That feeling of “belonging to” implies sharing interests, memories and experiences with others; to have common values and deep feelings of identification, in addition to being in a shared territory. In this regard, according to Marina Waisman, the concept of identity implies that of unity, acquiring meaning if it is in the presence of a multiplicity that is alien to it. Thus, the identity of a human group is being built while qualifying the environment itself. The focus on the expressive morphological image becomes one of the instruments for reading urban development for all those interventions that alter tissue consolidation. From this perspective, color, as an attribute of form, must be considered an important resource in the structuring of the image, conforming to a reference of the environment. The color verifies and sustains its performance, builds, accentuates or materializes the image, managing to be an identifying reference, of appropriation and rootedness of the citizen. In this sense, it is considered as one of the strongest tools, both effective and economic, for the revaluation and enhancement of micro-areas with a modest heritage value, in a short term. For the reactivation and recovery of the cultural imaginary of a region, it is necessary to work on the consolidation and recovery of the identity, achieving the enhancement of the living, architectural and social heritage. Chromatic interventions will be presented, in that sense, in localities of the Province of Córdoba, Argentina. Los cambios culturales contemporáneos invaden los sentimientos de pertenencia y el desarrollo del sentido de lugar, como una necesidad del hombre de identidad con su ciudad. El lugar está ligado a la identidad. Cada grupo humano sostiene una relación muy estrecha con su lugar, con su territorio, ejerce una apropiación del mismo, posee un sentimiento de pertenencia y de orientación en él. Ese sentimiento de “pertenecer a” implica compartir intereses, memorias y experiencias con otros; poseer valores en común y sentimientos profundos de identificación, además de situarse en un territorio compartido. Al respecto, según Marina Waisman, el concepto de identidad implica el de unidad, adquiriendo sentido si está en presencia de una multiplicidad que le es ajena. Así pues, la identidad de un grupo humano se va construyendo al tiempo que va calificando el propio entorno. El enfoque sobre la imagen morfológica expresiva deviene en uno de los instrumentos de lectura del desarrollo urbano para todas aquellas intervenciones que alteran la consolidación del tejido. Desde esta mirada, el color, como atributo ligado a la forma, debe ser considerado un importante recurso en la estructuración de la imagen, conformándose en un referente del entorno. El color verifica y sustenta su actuación, construye, acentúa o materializa la imagen, logrando ser referente identificatorio, de apropiación y arraigo del ciudadano. En este sentido es considerado como una de las herramientas más fuertes, tanto eficaces cuanto económicas, para la revalorización y puesta en valor de micro-áreas con valor de patrimonio modesto, en un corto plazo. Para la recuperación del imaginario cultural de una región se debe trabajar entonces en la consolidación y recuperación de la identidad, logrando la puesta en valor del patrimonio vivo, arquitectónico y social. En ese sentido, se presentarán propuestas de intervenciones cromáticas realizadas en localidades del interior de la provincia de Córdoba, Argentina. Universidad de Boyacá 2019-12-20 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo revisado por pares application/pdf https://revistasdigitales.uniboyaca.edu.co/index.php/designia/article/view/443 10.24267/22564004.443 Designia; Vol. 7 No. 1 (2019): Revista Designia | Julio - Diciembre 2019; 9-33 Designia; Vol. 7 Núm. 1 (2019): Revista Designia | Julio - Diciembre 2019; 9-33 2539-147X 2256-4004 spa https://revistasdigitales.uniboyaca.edu.co/index.php/designia/article/view/443/479 Derechos de autor 2019 Designia