Market segmentation: a proposed methodology for associating clients and products in the real estate market
This article proposes a new methodology to analyze market segmentation. Chi-Square Automatic Interaction Detection (CHAID) technique and the proposed approach allow to directly associate consumers and dwelling products, providing support for decision-making related to marketing strategies. An empiri...
Saved in:
Main Authors: | Freitas, Ana Augusta Ferreira de, Heineck, Luiz Fernando Mählmann |
---|---|
Format: | Online |
Language: | por |
Published: |
ANTAC - Associação Nacional de Tecnologia do Ambiente Construído
2008
|
Online Access: | https://seer.ufrgs.br/ambienteconstruido/article/view/5181 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Real estate market and the production of the metropolitan archipelago. The metropolitanization of Cali
by: Martínez Toro, Pedro Martín
Published: (2018) -
REAL ESTATE MARKET IN THE HISTORICAL CENTER OF GUANAJUATO
by: Cordero Domínguez, José de Jesús
Published: (2020) -
Guidelines for target costing adoption in the development of products for the residential real estate market
by: Melo, Reymard Savio Sampaio de, et al.
Published: (2017) -
From Real Estate Market to the Habitability of Residential Space
by: Mejía Escalante, Mónica Elizabeth
Published: (2009) -
Tenant Houses: A Fully Operational Real Estate Market
by: Vassalli, Catherine
Published: (1993)