Market segmentation: a proposed methodology for associating clients and products in the real estate market

Market segmentation: a proposed methodology for associating clients and products in the real estate market

This article proposes a new methodology to analyze market segmentation. Chi-Square Automatic Interaction Detection (CHAID) technique and the proposed approach allow to directly associate consumers and dwelling products, providing support for decision-making related to marketing strategies. An empiri...

पूर्ण विवरण

में बचाया:

ग्रंथसूची विवरण
मुख्य लेखकों:	Freitas, Ana Augusta Ferreira de, Heineck, Luiz Fernando Mählmann
स्वरूप:	Online
भाषा:	por
प्रकाशित:	ANTAC - Associação Nacional de Tecnologia do Ambiente Construído 2008
ऑनलाइन पहुंच:	https://seer.ufrgs.br/ambienteconstruido/article/view/5181
टैग :	टैग जोड़ें कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!

समान संसाधन

Real estate market and the production of the metropolitan archipelago. The metropolitanization of Cali
द्वारा: Martínez Toro, Pedro Martín
प्रकाशित: (2018)

REAL ESTATE MARKET IN THE HISTORICAL CENTER OF GUANAJUATO
द्वारा: Cordero Domínguez, José de Jesús
प्रकाशित: (2020)

Guidelines for target costing adoption in the development of products for the residential real estate market
द्वारा: Melo, Reymard Savio Sampaio de, और अन्य
प्रकाशित: (2017)

From Real Estate Market to the Habitability of Residential Space
द्वारा: Mejía Escalante, Mónica Elizabeth
प्रकाशित: (2009)

Tenant Houses: A Fully Operational Real Estate Market
द्वारा: Vassalli, Catherine
प्रकाशित: (1993)

Urban rental market characterization for the low income people segment
द्वारा: Torres Ramírez, Jorge Enrique, और अन्य
प्रकाशित: (2008)

Real Estate Market and the Structuring of Space: Inform al Settlements in Curitiba Metropolitan Zone
द्वारा: Pereira, Gislene, और अन्य
प्रकाशित: (2009)

Real estate market and urban metamorphosis in intermediary cities. Gringolandia in Cuenca: the promised land
द्वारा: Cabrera Jara, Natasha Eulalia
प्रकाशित: (2019)

IMPACT FROM THE USE OF BIM IN ARCHITECTURAL DESIGN OFFICES: REAL ESTATE MARKET OPORTUNITIES
द्वारा: Souza, Livia Laubmeyer Alves de, और अन्य
प्रकाशित: (2009)

Behavior of the real estate market. Case of apartments in Barquisimeto, Lara State – period 2005-2011
द्वारा: Hernández Arias, Aymara, और अन्य
प्रकाशित: (2015)

Public-private coalitions in the production of urban space and the dynamics of the real estate market: an analysis from a small town on the Brazilian coast
द्वारा: Rossetto Ribeiro, Rafael, और अन्य
प्रकाशित: (2021)

The Crisis of the “Leisure Real Estate Market” in Mar del Plata: Regression and Slowdown of the Construction Industry (1975-1989)
द्वारा: Pegoraro, Victor
प्रकाशित: (2019)

The investments of Brazilian pension funds in the commercial real estate market: a property portfolio analysis and its territorial pattern
द्वारा: Magnani, Maira, और अन्य
प्रकाशित: (2021)

Research areas for housing consumer behavior: from housing mobility to post-ocuppancy evaluation
द्वारा: Freitas, Ana Augusta Ferreira de, और अन्य
प्रकाशित: (2008)

Acumulação de capacidades tecnológicas: evidências em empresas de construção civil constituintes de uma rede de aprendizagem
द्वारा: Freitas, Ana Augusta Ferreira de, और अन्य
प्रकाशित: (2014)

Informal Trade and the Peri-Urban Structure: A Methodology for the Analysis of Farmer’s Markets
द्वारा: Mora, Rodrigo
प्रकाशित: (2003)

City product management as an element of ecological marketing in the perception of foreign visitors to Puno
द्वारा: Flores Mamani, Emilio; Universidad Nacional del Altiplano de Puno, और अन्य
प्रकाशित: (2019)

Market conditions and sustainable housing
द्वारा: Solís Santamaría, Dante David, और अन्य
प्रकाशित: (2020)

Strategic planning in property development: market evidences
द्वारा: Balarine, Oscar Fernando Osório
प्रकाशित: (2008)

Who designs the landscape? Planning vs. market power
द्वारा: Pauta Calle, Fernando
प्रकाशित: (2015)

The right to housing and the social ‘marketing’. Reflections on your conception and transformation of a right to a product
द्वारा: López, Geomara Chávez, और अन्य
प्रकाशित: (2020)

Art, technique and market: the architect's work
द्वारा: Segnini Junior, Francisco
प्रकाशित: (2010)

The city marketing strategies of Porto Digital
द्वारा: Simas, Tarciso Binoti, और अन्य
प्रकाशित: (2020)

Nexus between population redistribution and real estate residential production in districts of the municipality of São Paulo
द्वारा: Nakano, Anderson Kazuo
प्रकाशित: (2016)

Multidimensional and dynamic meaning of dwellings: understanding changes during the use phase and proposing flexible design alternatives in social housing
द्वारा: Brandão, Douglas Queiroz, और अन्य
प्रकाशित: (2008)

Real estate funds and urban risk
द्वारा: Daher, Antonio
प्रकाशित: (2013)

Desenvolvimento de um modelo para análise da acumulação de capacidades tecnológicas na indústria da construção civil: subsetor de edificações
द्वारा: Gradvohl, Renata Furtado, और अन्य
प्रकाशित: (2011)

Estimating the optimal market price to sell an apartment
द्वारा: Abreu, Carlos Alexandre Camargo de
प्रकाशित: (2018)

Impact of the land market regulation policy in Ecuador
द्वारा: Guaman, Victor H., और अन्य
प्रकाशित: (2020)

ASSESSING FLEXIBILITY IN REAL ESTATE MASS HOUSING
द्वारा: Gilani, Golshid, और अन्य
प्रकाशित: (2019)

THE REAL ESTATE INDUSTRY IN THE URBAN EXTENSION OF THE TERRITORY
द्वारा: Ramos , Noemí, और अन्य
प्रकाशित: (2020)

Análise da produção científica de área de conhecimento específico: caracterização do tema requisitos do cliente do mercado da construção civil
द्वारा: Vasconcelos, Iuri Aragão de, और अन्य
प्रकाशित: (2013)

Transformations in production of periphery: the case of Itaquera and the José Bonifácio Housing Estate
द्वारा: Freitas, Carolina Alvim de Oliveira
प्रकाशित: (2020)

Urban Risk-Case Study; Oriental Market Managua
द्वारा: Aguilar, Erasmo José, और अन्य
प्रकाशित: (2016)

SLUMS AND LOW INCOME MARKET OF INFORMAL AND IRREGULAR HOUSING
द्वारा: Baltrusis, Nelson
प्रकाशित: (2009)

Cluster, infrastructure and city marketing. Medellín 1995-2013
द्वारा: Pineda Gómez, Hernan Dario
प्रकाशित: (2019)

Retail gentrification. Staged spaces and the gourmet market model
द्वारा: Cordero Gómez del Campo, Luz de Lourdes, और अन्य
प्रकाशित: (2017)

Simulated evaluation of the impact of an urban real estate development
द्वारा: Ambrosini, Alejandro
प्रकाशित: (2018)

Behavior of the housing market around a macro urban project
द्वारा: Barenboim, Dra. Arq. Cintia Ariana
प्रकाशित: (2017)

Marketing e Luz/Cor - Estruturação do Espaço Cultural
द्वारा: Fernandes, Simone
प्रकाशित: (1996)