Design as a tool for analysis and intervention of women’s reality in a small town
This article is presented as a reflection on the approach of a strategic design proposal, which arose from research carried out in the territory in 2016, and proposes a discussion on its results. The organization Proyecto Esperanza Milani, self-convened women from Manfredi’s town (Córdoba Province,...
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| Format: | Online |
| Langue: | spa |
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Universidad de Boyacá
2021
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| Accès en ligne: | https://revistasdigitales.uniboyaca.edu.co/index.php/designia/article/view/607 |
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| Résumé: | This article is presented as a reflection on the approach of a strategic design proposal, which arose from research carried out in the territory in 2016, and proposes a discussion on its results. The organization Proyecto Esperanza Milani, self-convened women from Manfredi’s town (Córdoba Province, Argentina), is taken as the object of study. Firstly, both the grouping and the conceptual framework for the disciplinary approach are analyzed and contextualized. Then, the study is expanded with data searching (through guided or “in-depth” interviews and an opinion survey) for a town’s situated understanding. Lastly, the organization is revisited with the aim of developing a design strategy for local intervention: from a gender perspective approach about entrepreneurship and empowerment, personal brand communication and the insertion of women in the socio-productive environment. |
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