The imbalance in brand management

This paper presents the importance of keeping a balance in brand management, with the main objective to ease an emotional relationship with the target audience. Starting from small mistakes or omissions in the image approach, organizations can substantially turn aside the way of a better relationshi...

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Xehetasun bibliografikoak
Egile nagusia: Idrobo, Carlos Javier; Institución Universitaria Colegio Mayor del Cauca
Formatua: Online
Hizkuntza:spa
Argitaratua: Universidad Católica de Pereira 2017
Sarrera elektronikoa:https://biblioteca.ucp.edu.co/OJS/index.php/arquetipo/article/view/3680
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