Arquitetura e propaganda: o marketing na produção imobiliária por incorporação
This article aims to discuss some important points in the understanding of the logic behind the representation of real estate as a product, at a time when advertising is seen as a strategic tool in helping set prices and as an element to set new standards of use for those who buy this property. The...
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| Autor principal: | |
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| Format: | Online |
| Idioma: | por |
| Publicat: |
Universidade de São Paulo. Faculdade de Arquitetura e Urbanismo.
2004
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| Accés en línia: | https://www.revistas.usp.br/posfau/article/view/43373 |
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