Arquitetura e propaganda: o marketing na produção imobiliária por incorporação
This article aims to discuss some important points in the understanding of the logic behind the representation of real estate as a product, at a time when advertising is seen as a strategic tool in helping set prices and as an element to set new standards of use for those who buy this property. The...
Uloženo v:
| Hlavní autor: | |
|---|---|
| Médium: | Online |
| Jazyk: | por |
| Vydáno: |
Universidade de São Paulo. Faculdade de Arquitetura e Urbanismo.
2004
|
| On-line přístup: | https://www.revistas.usp.br/posfau/article/view/43373 |
| Tagy: |
Přidat tag
Žádné tagy, Buďte první, kdo otaguje tento záznam!
|